Marketing Manager
Role Overview
Regional marketing leadership across Middle East restaurant brands, with support for UK brands through local insights and audience activations.
Reports to the Marketing Director in London and acts as a strategic and cultural bridge between Middle East operations and London.
Based in Abu Dhabi in a hybrid arrangement across restaurant environments and home, with regular Dubai travel and occasional UK travel.
Key Skills for This Role
Full Job Posting
Role overview
Regional marketing leadership across Middle East restaurant brands, with support for UK brands through local insights and audience activations.
Reports to the Marketing Director in London and acts as a strategic and cultural bridge between Middle East operations and London.
Based in Abu Dhabi in a hybrid arrangement across restaurant environments and home, with regular Dubai travel and occasional UK travel.
Strategy, brand and communications
- Adapt group marketing strategy to local audiences and advise on regional trends, sensitivities, and opportunities.
- Support local operations, marketing teams, and agencies; shape regional tone of voice using brand guidelines and cultural insight.
- Guide social, digital, CRM, and in-restaurant content; adapt campaigns while maintaining brand integrity.
- Manage marketing collateral and assets with internal teams and external partners.
Digital, social and performance
- Lead regional social media strategy, content calendars, community management, and audience engagement.
- Keep digital touchpoints accurate, relevant, and optimised; coordinate content shoots, influencer visits, and events.
- Coordinate with operations and report on campaign reach, engagement, and results; use insights to refine plans.
- Monitor competitors and cultural trends and support long-term Middle East brand growth and expansion.
Experience and capabilities
- Fluent written and spoken English and Arabic; strong understanding of UAE and wider Middle Eastern audiences.
- At least four years of marketing and communications experience; hospitality, luxury, lifestyle, fashion, or consumer-brand experience is desirable.
- Strategic thinker able to turn vision into execution, work with senior stakeholders, and manage multiple priorities.
- Strong social media and digital marketing knowledge; experience with content calendars and brand communications.
- Website CMS familiarity is listed; Adobe Creative Suite experience, including InDesign or Photoshop, is a strong plus.
- Culturally aware, commercially minded, curious, organised, and proactive.
Work arrangement and travel
- Hybrid role based in Abu Dhabi, working across restaurant environments and from home.
- Regular travel to Dubai and occasional travel to the UK.
About BNF Hospitality
International hospitality group designing, developing, and operating restaurant and bar brands.
Portfolio includes established and growing brands in London and the Middle East, with further international expansion underway.
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