Marketing Manager

Role overview

Strategy and brand

• Develop and execute regional marketing strategy and roadmap aligned with business objectives; establish annual and quarterly plans, priorities, budgets, and KPIs.
• Set measurable objectives across brand awareness, demand generation, pipeline contribution, campaigns, events, digital channels, and partner marketing; report performance and recommendations to executives.
• Define and manage FutureTEC and JOUD brand positioning, messaging, and tone of voice for services, solutions, business units, and technology offerings.
• Maintain consistent brand representation and enforce brand guidelines across corporate, commercial, digital, event, and partner materials.

Content, sales, and partnerships

• Lead development of corporate and business-unit presentations, solution collateral, sales enablement materials, case studies, customer success stories, thought leadership, website and LinkedIn content, campaigns, and executive communications.
• Manage external designers, agencies, production partners, and content resources where needed.
• Work with Sales, Presales, business units, and leadership on pipeline development, go-to-market initiatives, targeted campaigns, and account-based marketing.
• Track marketing-generated and influenced opportunities through the sales pipeline and develop assets to support customer engagement throughout the sales cycle.
• Coordinate joint go-to-market initiatives with technology partners, including vendor campaigns, launches, events, customer activities, co-marketing, and partner funds.

Events and digital marketing

• Plan and execute regional conferences, customer and partner events, workshops, executive engagements, and internal initiatives; develop event strategy, messaging, and materials.
• Execute digital, partner-led, account-based, and event-driven campaigns and measure results against commercial and marketing objectives.
• Own the corporate website, LinkedIn presence, and relevant digital channels; manage website enhancements, SEO, digital campaigns, and external digital partners.
• Monitor analytics, campaign performance, engagement, lead generation, conversion, and ROI; work with Commercial teams to align marketing activity, CRM data, and sales pipeline.

Qualifications and experience

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• 6+ years of B2B marketing experience, preferably in technology, IT services, consulting, professional services, or a related sector.
• Proven experience establishing, building, or significantly developing a marketing function.
• Strong understanding of B2B technology and services marketing, rather than purely consumer or e-commerce marketing.
• Experience developing marketing strategy while remaining directly involved in execution.
• Demonstrated experience supporting sales, demand-generation, partner, and go-to-market initiatives.
• Experience managing digital marketing, content, campaigns, events, and corporate communications.

Skills and languages

• Excellent written and verbal communication skills in English are required; Arabic is a strong advantage.
• Regional market or stakeholder experience is preferred.
• The role calls for commercial understanding, measurable-outcome focus, organization, attention to detail, project and stakeholder management, and effective management of agencies, vendors, and partners.
• The successful candidate is expected to work independently, handle multiple priorities, communicate with senior leadership, and balance strategic direction with hands-on execution.

Opportunity

• Build and shape FutureTEC's marketing function and regional strategy while working directly with executive leadership.
• Support a portfolio spanning cybersecurity, cloud, Microsoft, Data & AI, digital trust, and enterprise technologies and work with global technology partners.
• Gain regional exposure across Kuwait, Jordan, and Bahrain, with potential to grow into broader marketing leadership responsibilities.