Marketing Manager, Account-Based Experience — ANZ

About the role

Key responsibilities

• Partner with ANZ Sales leadership and account teams on regional goals, territory priorities, account plans, and pipeline needs.
• Communicate marketing plans to Sales, gather regional feedback, and coordinate support across the Marketing organization.
• Develop and execute ANZ ABX strategy across priority accounts, active opportunities, and strategic customer relationships.
• Participate in account planning, pipeline reviews, QBRs, and regional sales meetings.
• Lead trade shows, conferences, executive experiences, and tailored account activations for priority accounts.
• Partner with global Demand Generation to align campaigns with ANZ sales priorities, target accounts, and pipeline needs.
• Use intent data, account engagement, market intelligence, and seller feedback to inform strategy, messaging, and personalization.
• Coordinate with Demand Generation, Digital, Events, Content, Product Marketing, Partner Marketing, Customer Marketing, and RevOps.
• Identify opportunities for customer stories, video content, webinars, and other regional programs.
• Measure engagement, sourced and influenced pipeline, opportunity progression, and program ROI using platforms such as Power BI, 6sense, Marketo, and Dynamics.
• Manage and mentor at least one direct report, supporting professional development and high-quality execution.

What you will bring

• 5+ years of B2B marketing experience, ideally within enterprise technology or SaaS.
• Experience partnering with Sales leadership and account teams on regional and account-level revenue priorities.
• Experience developing and executing ABM or ABX programs, including account selection, personalization, multichannel activation, and engagement measurement.
• Ability to create integrated marketing programs that support account engagement, pipeline creation, and opportunity acceleration.
• Strong understanding of the ANZ enterprise technology market, regional buyer behavior, and partner ecosystem.
• Commercial judgment and ability to translate sales priorities into marketing strategies and programs.
• Experience with ABM, marketing automation, analytics, and CRM platforms such as 6sense, Marketo, Power BI, and Dynamics.
• Strong analytical, communication, and project management skills, including presenting recommendations and results.
• Experience working cross-functionally within a global, matrixed marketing organization.
• Previous experience managing and developing at least one direct report.

Benefits

• The posting mentions competitive market-based compensation and career progression and internal mobility opportunities.