Marketing Manager

Role overview

Key responsibilities

• Develop integrated digital marketing strategies aligned with business and growth objectives.
• Manage and optimize Meta, Snapchat, TikTok, and Google Ads campaigns.
• Execute targeting, retargeting, lead generation, conversion, and remarketing campaigns.
• Optimize budgets and performance against CPL, CPA, ROAS, conversions, and lead quality.
• Develop social media content strategies and coordinate production with creative, medical, and internal teams.
• Manage social media growth, engagement, community interaction, and online brand presence.
• Execute Google Search, Display, YouTube, and Performance Max campaigns.
• Conduct keyword, competitor, audience, and market research.
• Improve lead follow-up, conversion rates, and patient acquisition with sales and patient-care teams.
• Track performance using Google Analytics, Google Tag Manager, advertising platforms, and reporting dashboards.
• Prepare reports covering campaigns, leads, conversions, advertising spend, and ROI.
• Coordinate promotional, treatment offer, seasonal, and brand awareness initiatives.

Core skills

• Digital marketing, Meta Ads, Snapchat Ads, TikTok Ads, and Google Ads.
• Google Analytics, Google Tag Manager, lead generation, and performance marketing.
• Social media marketing, SEO, SEM, retargeting, and conversion optimization.
• Content strategy, brand management, marketing analytics, and healthcare and aesthetic marketing.

Requirements

• Six years of experience in medical and cosmetic marketing is required.
• Arabic language proficiency is required.
• The role requires experience with digital marketing, paid advertising, lead generation, and performance marketing.
• The role requires experience managing campaigns across major social, search, and advertising platforms.

Compensation

• Pay is AED 8,000 to AED 15,000 per month.

Workplace

• The work location is Dubai.
• Work is performed in person.