Marketing Manager

Role overview

Strategy, campaigns, and brand

• Develop marketing strategies aligned with business goals; plan and manage campaigns across digital, traditional, and other channels.
• Research markets, competitors, customer needs, trends, and opportunities; maintain brand positioning, messaging, and guidelines.
• Oversee SEO, SEM, email, social media, website content, promotional materials, and other marketing communications.
• Coordinate product launches, promotional events, trade shows, exhibitions, and related activities.
• Work with sales on lead generation, customer acquisition, and conversion; develop segmentation, retention, and brand-loyalty strategies.

Management and performance

• Manage budgets, allocate resources, monitor campaign spending, and maximize return on investment.
• Analyze traffic, engagement, leads, conversions, and campaign results; prepare reports and recommendations for senior management.
• Lead and mentor the marketing team, set KPIs, and evaluate team performance against business objectives.
• Collaborate with designers, content creators, agencies, and external partners; oversee marketing content and promotional communications.
• Monitor feedback, market developments, competitors, emerging tools, and best practices; improve processes and campaign effectiveness.
• Ensure marketing follows company policies, brand guidelines, and applicable advertising regulations.

Requirements

• Proven experience as a Marketing Manager, Senior Marketing Executive, Marketing Strategist, or in a similar marketing role.
• Strong knowledge of marketing principles, brand management, market research, integrated strategies, and multichannel campaign execution.
• Leadership, communication, presentation, project management, creative thinking, problem-solving, and strategic planning skills.
• Understanding of digital platforms, social media, content marketing, online advertising, customer segmentation, lead generation, conversion optimization, and retention.
• Ability to analyze marketing data and make data-driven decisions; experience managing budgets, timelines, and agency relationships.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint. Experience with Google Analytics, Google Ads, Meta Ads Manager, CRM, email, and automation tools is advantageous.
• A bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred.
• Experience in brand development, product marketing, campaign management, or market expansion and knowledge of consumer behavior and emerging digital technologies are advantageous.

What the employer offers

• Opportunity to shape marketing strategy and contribute to business growth and brand development in a collaborative environment.
• Professional development, training, mentorship, and opportunities to develop marketing, leadership, and business management skills.
• Competitive compensation and a comprehensive benefits package; the posting does not specify amounts or benefit details.
• Career progression opportunities are described, including senior marketing and marketing leadership roles.