Marketing Manager

Role overview

Marketing responsibilities

• Develop retail strategies and promotional campaigns aligned with store objectives and target customers.
• Analyze sales data, customer insights, and market trends to inform decisions.
• Plan and monitor in-store promotions, local advertising, and digital marketing campaigns.
• Partner with creative teams on posters, flyers, and digital content.
• Evaluate campaign effectiveness and adjust based on performance metrics and feedback.
• Maintain consistent brand messaging and visual identity across retail channels.
• Oversee social media, email newsletter, and website content.
• Manage store displays, signage, and in-store promotions.
• Develop social media, email, and online advertising efforts; analyze web traffic, engagement, and online sales.
• Build customer loyalty through loyalty programs, events, and promotions; use customer feedback to improve the retail experience.
• Organize product launches, sales events, and store openings; monitor competitor activity and conduct market research.
• Coordinate with store managers, sales teams, vendors, and agencies; present performance, sales, and ROI reports to senior management.

Budget management

• Develop and manage the retail marketing budget, owning allocation and campaign spending.
• Monitor expenses and use resources cost-effectively.
• Evaluate the financial impact of marketing campaigns and initiatives.

Qualifications and experience

• Bachelor's degree in Marketing, Business Administration, Retail Management, or a related field; master's degree or MBA preferred.
• Minimum 4–5 years of marketing experience; retail marketing focus preferred.
• Home, furniture, or luxury retail background strongly preferred, ideally in a high-ticket showroom setting.
• Demonstrated direct ownership of a marketing budget and ability to show measurable ROI, sales lift, or foot traffic growth.
• Proven track record managing retail campaigns and driving sales growth.