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Marketing Manager

Discovered MENA
Dubai, UAE
Full-time
Mid-Senior
Onsite
Discovered 5 days ago
Marketing strategyBrand strategy and positioningMarket entry strategyBrand guidelines and messagingDigital marketingWebsite oversight

Full Job Posting

Opportunity

Join an emerging AI software company ahead of its commercial launch.

The senior marketing leader will build market presence and support long-term commercial expansion.

Role and responsibilities

  • Own the marketing, positioning, and market-entry strategy in alignment with commercial targets.
  • Create brand guidelines for visual identity, tone of voice, and messaging across touchpoints.
  • Direct digital execution across the website, social channels, SEO, and targeted campaigns.
  • Translate technical software capabilities into messaging for technical and commercial decision-makers.
  • Track industry developments, competitor activity, and market shifts to maintain distinctive positioning.
  • Define metrics, manage budgets, analyze ROI, and optimize spend using data-driven insights.
  • Design the future marketing team structure and recruit specialist roles as the department expands.
  • Partner with executive leadership and initially operate as a dedicated solo marketing lead.

Requirements

  • Extensive marketing experience, including leadership of brand, digital, and managerial functions.
  • Proven experience in software or technology environments.
  • A background in data security, business software, or high-growth startups is ideal.
  • Track record of creating brand foundations and market positioning from scratch.
  • Practical experience managing web assets, content distribution, digital visibility, and marketing automation tools.
  • Commercial acumen and experience collaborating with sales to drive pilot customer interest.
  • Hands-on experience using reporting tools to measure channel performance.
  • Strong communication skills and ability to explain complex technical ideas clearly and persuasively.

Company context

The client is an emerging AI software company focused on business value, security, and data protection.

Compensation

  • Competitive package; no compensation amount or cadence is specified.

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