Marketing Manager (6 Months Contract)

Salary: AED 15,500 monthly

• The category Marketing Manager will play a leading role in developing the Home category’s creative direction, style guidelines, and overall CX strategy, discoverability and category online marketing calendar and strategy, meeting the needs of the business while protecting the integrity of the customer experience.
• They will propose, plan and execute the merchandising plan, new features and products with minimal oversight, partnering with business teams to achieve project goals.
• Key job responsibilities
• Lead annual category calendar content planning, creative development, landing page CX design and scheduling of cross-channel campaigns across gateway, manual merchandising slots, email / social for BAU (Business As Usual) / evergreen / x-site / deals & events
• Product launches & new releases (eg. Brand new product launches, big releases, new big sellers)
• Deals & events merchandising for the category (eg. back to school, Prime Day White Friday)
• Post campaign measurement and analysis
• Coordinate and project manage across Vendor Management and Design Management functions to source the content inputs for cross-channel campaign execution
• Understand the business requirements and coordinate with central marketing stakeholders to push the inputs into associates, search and xsite social channels as per the business goals
• Drive customer demand or overstock by partnering on ongoing deals & cross-site events
• Contribute to Weekly Business Reviews and Monthly Business Reviews Reporting for Content Management on the browse experience and changes for the categories.
• Also build the solution to improve the metrics based on the leadership inputs
• Introduce, run and report on a steady A/B testing cycle for content strategy optimization across storefronts, emails and other traffic channels