MARKETING MANAGER
Key Skills for This Role
Full Job Posting
Responsibilities
- Develop strategies and tactics to promote the company and drive qualified traffic.
- Plan and execute campaigns from ideation through implementation.
- Use organic and paid channels, including content, PPC, events, publicity, social media, lead generation, copywriting, and performance analysis.
- Produce engaging website and blog content for target audiences.
- Build relationships with industry partners, agencies, and vendors.
- Prepare and monitor quarterly and annual marketing budgets.
- Oversee marketing materials such as website banners, brochures, and case studies.
- Measure campaign performance, report results, and assess against goals.
- Analyze consumer behavior and optimize email and advertising campaigns.
Qualifications
- 3–5 years' experience as a Marketing Manager or similar.
- Demonstrable marketing experience and willingness to learn.
- Experience identifying target audiences and leading cross-channel campaigns.
- Knowledge of website analytics tools such as Google Analytics, Net Insight, Omniture, or Web Trends.
- Aesthetic sensibility and appreciation for strong copy and witty communication.
- Current knowledge of online marketing and measurement best practices.
- BS or master's degree in Marketing or a related field.
Marketing areas
Coverage includes PC and smartphone forums, print media, social and digital platforms, and community management.
Coverage also includes gaming forums, print media, social and digital platforms, and community management.
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