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Marketing Manager

Virbac
USA
Full-time
Manager · 5+ years experience
Onsite
Discovered 3 days ago
Business development

Full Job Posting

Key Responsibilities:

  • Brand & Product Management
  • Manage the annual marketing calendar, including promotional materials and strategic campaigns.
  • Drive the development of comprehensive omnichannel programs tailored to specific segments to reinforce brand identity and commercial goals.
  • Oversee the creation of promotional resources and e-commerce assets while ensuring all sales tools meet strict regulatory guidelines.
  • Manage A&P financial resources to ensure high-impact budget utilization and alignment with commercial goals.
  • Lead and implement go-to-market initiatives for new product introductions and lifecycle management projects through cross-functional leadership and precise tactical execution.
  • Produce demand/revenue forecasts and monitor inventory levels and backorder status of key products to ensure alignment with sales targets.
  • Strategic Planning
  • Partner with cross-functional internal stakeholders to design customized brand initiatives and field-based Plan of Action (POA) deployment frameworks for the sales organization.
  • Evaluate competitive landscapes, market shifts, and consumer intelligence to pinpoint expansion prospects and optimize tactical promotional reach.
  • Leverage business intelligence and key performance indicators to monitor marketing impact, quantify financial returns, and drive informed strategic choices.
  • Identify customers’ expectations utilizing pertinent market research/Business reports, studies and seeks to improve the brand offerings and services to satisfy present and future needs.
  • Communication and Stakeholder Alignment
  • Serve as the central marketing liaison between internal cross-functional teams, field sales, and external partners (e.g., agencies and/or industry groups as applicable).
  • Proactively communicate brand messaging, campaign updates, product strategy, and performance metrics across the business.
  • Participate in cross-functional task forces, high-priority partner meetings, and industry events to support marketing alignment and relationship building.
  • Qualifications & Skills
  • Strategic Execution & Project Management: Proven ability to translate high-level strategy into actionable project plans, maintain timelines, and execute complex marketing initiatives.
  • Analytical Rigor: Proficiency in tracking performance metrics, managing budgets, and using data to influence decision-making.
  • Communication & Influence: Excellent written, verbal, and presentation skills to effectively convey strategies to leadership and cross-functional partners.
  • Marketing Proficiency: Strong understanding of modern omnichannel, digital, and account-based marketing practices.
  • Problem Solving & Adaptability: Self-starter approach with strong organizational and creative problem-solving skills in a dynamic, high-growth environment.
  • Educational level or equivalent experience:
  • Education: Bachelor’s Degree from an accredited college or university required; MBA preferred.
  • Experience: 5+ years of progressive marketing experience in brand management, B2B/B2C marketing, or business development.
  • Industry Experience: Relevant industry experience is valued, but not required.
  • This position is based at our US headquarters located in Westlake, Texas in a hybrid working environment (in-office Tuesday - Thursday).
  • Virbac provides numerous career opportunities, thanks to the diversity of its jobs and their international dimension.Joining Virbac means joining dynamic teams ambitious for success.
  • Add Your Talent to Ours!

Qualifications

  • 5+ years of progressive marketing experience in brand management, B2B/B2C marketing, or business development.
  • Industry Experience: Relevant industry experience is valued, but not required.
  • This position is based at our US headquarters located in Westlake, Texas in a hybrid working environment (in-office Tuesday - Thursday).
  • Virbac provides numerous career opportunities, thanks to the diversity of its jobs and their international dimension.Joining Virbac means joining dynamic teams ambitious for success.
  • Add Your Talent to Ours!

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