Marketing Lead

Requirements

• Lead Client & Account Management
• Serve as a day-to-day marketing contact for assigned clients, helping facilitate seamless program, campaign, and project management.
• Build trusted relationships with clients, internal stakeholders, and program teams through proactive communication and responsiveness.
• Develop a strong understanding of client goals, program objectives, customer audiences, and market dynamics.
• Support the development of strategic recommendations, marketing plans, presentations, and points of view.
• Manage Marketing Projects & Campaign Execution
• Lead the planning, coordination, and execution of integrated marketing initiatives including email campaigns, paid media, digital marketing, events, website projects, and print/digital collateral.
• Develop and maintain project plans, timelines, milestones, and workflows across multiple concurrent projects.
• Partner with internal teams to define project scope, deliverables, priorities, and resource requirements.
• Manage project budgets, scopes of work, schedules, and deliverables to support successful program execution.
• Ensure projects are delivered on time, within scope, and aligned with client objectives and marketing strategies.
• Monitor project progress and proactively identify risks, dependencies, and potential roadblocks.
• Manage project workflow utilizing the project management system
• Drive Communication & Team Performance
• Lead status meetings and project discussions with clients and internal teams.
• Present recommendations, project updates, campaign results, and performance insights in a clear and professional manner.
• Demonstrate a strong understanding of client goals, key performance indicators, and business metrics.
• Help teams identify opportunities for optimization and continuous improvement based on performance data and market insights.
• Foster Collaboration & Operational Excellence
• Coordinate efforts across Account Management, Creative, Web Operations, and external partners to ensure successful project delivery.
• Maintain visibility into project status, timelines, budgets, and resource needs across assigned accounts.
• Support quality assurance processes and help ensure deliverables meet client expectations and program requirements.
• Collaborate with team members to improve workflows, processes, and ways of working.
• Contribute to a positive, collaborative team culture focused on accountability, quality, and continuous learning.
• Other duties as assigned

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