Marketing Lead

This is a high-ownership role focused on one product, one goal: drive adoption and pipeline.

The Marketing Lead will operate like a mini-CMO for the product — owning everything from brand narrative and content to paid, outbound support, and co-marketing. They’ll work closely with founders, sales, and product to craft messaging, execute fast campaigns, and build repeatable growth loops.

Positioning and messaging Craft clear, compelling positioning tailored to enterprise buyers. Own the product narrative and keep evolving it based on feedback and usage.

Campaigns and launches Plan and execute product launches, awareness campaigns, and monthly motion across channels — owned, paid, outbound, and partner-led.

Content strategy Build a content engine around the product — landing pages, case studies, webinars, enablement material, sales decks, and more.

Demand generation Own the lead gen engine — SEO, performance, email, outbound strategy. Work closely with SDRs and RevOps to align on pipeline goals.

Partner marketing Collaborate with cloud partners and SIs to create co-branded campaigns and joint GTM plans for the product.

Sales enablement Equip sales and solutions teams with the assets, narratives, and playbooks needed to convert. Own the product’s external voice.

Analytics and iteration Define success metrics. Track what’s working, what’s not, and keep iterating. Own a fast feedback loop.

Consistent pipeline growth and MQL → SQL conversion for the product

Launch and sustain multiple campaigns over 90-day windows

Clear, differentiated product positioning adopted across teams

Scalable content library created and repurposed across channels

Visible traction through inbound, outbound, and partner channels

8+ years in B2B marketing, with at least 2+ years owning a product end-to-end

Experience working closely with sales, product, and partners

Deep understanding of B2B funnels, messaging, and multi-channel GTM

Hands-on ability to write, execute campaigns, and manage outcomes

Experience running full-stack marketing — from content to paid to ABM

High agency and ability to operate without step-by-step instructions

Clear, structured communicator — in copy and in meetings

Experience in early-stage startups or high-growth GTM environments

Familiarity with AI-native products or enterprise automation

Exposure to product marketing, ABM, or partner-led GTM

Experience working with SDRs, HubSpot, LinkedIn Ads, and content workflows

HubSpot, LinkedIn Ads, Google Ads, Notion, Apollo, CMS tools, Slides, ChatGPT/Claude, internal tools for analytics and automation

This is a chance to own and scale the GTM engine for one AI product inside a fast-moving team. No channel silos. No functional handoffs. Just full-stack ownership — from idea to launch to results.

If you’re done with the coordination treadmill and want to go deep on one thing that actually ships and grows — this is the role.