indeed
Marketing Lead
The Hub Ops
Remote, IND
Full-time
Remote
₹13,000–₹18,000 per month
Discovered 4 weeks ago
Marketing strategyTeam leadership and managementContent strategy and operationsBrand management and storytellingSEO/SEMEmail marketing
Role Overview
Lead marketing initiatives, grow brand presence, and manage a multidisciplinary marketing team.
Oversee content strategy, digital campaigns, brand storytelling, demand generation, and performance tracking.
Key Skills for This Role
Marketing strategyTeam leadership and managementContent strategy and operationsBrand management and storytellingSEO/SEMEmail marketing
Full Job Posting
Role overview
Lead marketing initiatives, grow brand presence, and manage a multidisciplinary marketing team.
Oversee content strategy, digital campaigns, brand storytelling, demand generation, and performance tracking.
Team leadership and operations
- Manage, mentor, and expand content, design, and performance marketing staff and external freelancers or agencies.
- Set workflows, editorial calendars, sprint goals, and quality benchmarks.
- Allocate and monitor marketing budgets for campaign and toolset ROI.
Content, brand, and campaigns
- Lead content strategy across blogs, case studies, whitepapers, newsletters, social media, and video.
- Maintain brand voice, tone, and visual identity across public assets and client touchpoints.
- Work with sales and delivery teams on sales enablement, case studies, and thought leadership.
- Run integrated SEO/SEM, email, organic and paid social, and digital PR campaigns.
- Coordinate launches and promotions; identify growth channels, partnerships, and digital event opportunities.
Analytics and reporting
- Track CAC, LTV, conversion rates, organic traffic growth, and MQL/SQL pipelines.
- Use analytics and attribution platforms to identify funnel bottlenecks and optimize performance.
- Present monthly and quarterly performance insights to executive leadership.
Qualifications
- 5+ years of marketing experience, including at least 2+ years leading or managing a team.
- Strong CMS background and experience overseeing content operations from ideation to distribution.
- Experience with Google Analytics 4, Google Search Console, SEMrush or Ahrefs, marketing automation/CRM, and project management tools.
- Exceptional written, editorial, and verbal storytelling skills; balance strategic planning with detailed execution.
- Bachelor’s degree in Marketing, Communications, Business, or equivalent practical experience.
Preferred qualifications
- High-growth, B2B services, SaaS, or digital agency experience is preferred.
- Familiarity with product marketing frameworks, case study writing, and ABM is preferred.
- Understanding of digital asset production, Figma or Canva, and LinkedIn Ads or Google Ads is preferred.
Work arrangements and benefits
- Competitive salary and performance incentives.
- Flexible working hours and remote work options; work from home is listed.
- Collaborative, transparent, growth-oriented team culture.
Pay
- ₹13,000–₹18,000 per month.
Work location
- Work location is remote.
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