Marketing Head
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About the Role
the documentationJob Summary Wordcraft is a fast-growing legal translation, document attestation and government-liaison company seeking an experienced Marketing Head to own and drive our complete marketing function across the UAE and international markets.
Key Skills for This Role
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Overview
the documentationJob Summary
Wordcraft is a fast-growing legal translation, document attestation and government-liaison company seeking an experienced **Marketing Head** to own and drive our complete marketing function across the UAE and international markets.
This is a **360° leadership role** covering strategy, digital marketing, social media, networking, business development, international client acquisition, and market research.
We need a leader who can both plan the big picture and roll up their sleeves to execute.
Strategy & Market Research
- Develop and execute the overall marketing strategy across all service segments (legal translation, attestation, notarization, corporate documnation).
- Conduct **market research** on UAE and international markets — analyze demand, competitors, pricing, and emerging trends to identify new service and revenue opportunities.
- Identify and open up **new market opportunities and segments** (new industries, new emirates, new countries).
Digital Marketing
- Plan, manage and optimize **Google Ads & Meta (Facebook/Instagram) Ads** within budget for maximum ROI.
- Oversee SEO, website content, lead generation, conversion tracking, and performance reporting.
Social Media & Branding
- Build and grow the company's **social media presence** (Instagram, LinkedIn, TikTok, Facebook) with a consistent content and engagement plan.
- Strengthen overall brand image and manage online reputation.
Networking & Business Development
- Represent Wordcraft at **business events, exhibitions, and networking forums** to build the brand and generate leads.
- Build strategic **B2B partnerships** with law firms, corporate PROs, HR consultancies, business-setup firms, and translation agencies.
International Clients & New Opportunities
- Develop and pursue **international client acquisition** (overseas attestation, embassy/consulate document needs, global corporate clients).
- Build referral and channel networks across borders to bring in new business.
Leadership
- Lead, mentor and manage the marketing team and external agencies.
- Coordinate closely with sales and operations to ensure leads convert and clients are retained.
- Set targets, track KPIs, and report performance and profitability per channel.
Requirements
- **Minimum 6 years of UAE marketing experience** (mandatory).
- Proven experience in the **service sector**; same/similar industry (translation, legal, documents, business setup, consultancy) is a strong advantage.
- All-round marketing expertise — **digital ads, social media, branding, networking, business development, and market research** (not digital-only).
- Strong strategic and team-leadership experience.
- Experience dealing with **international clients / cross-border business** is a plus.
- Excellent English communication (Arabic is a plus).
- **Valid UAE driving license (mandatory).**
- Bachelor's degree in Marketing, Business, or related field.
- Data-driven, target-oriented, and able to work independently.
What We Offer
- Competitive salary of AED 8,000 + performance incentives.
- Full ownership of marketing and business development.
- Growth opportunity in a fast-expanding UAE company with international reach.
- Pay: AED7,000.00 - AED9,000.00 per month
Experience
- Marketing: 6 years (Required)
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