Marketing Executive - Starbucks - UAE

Responsible for supporting the timely and effective delivery of all marketing programmes and initiatives within host brand and Alshaya guidelines, collaborating closely with colleagues within the Marketing and Communications functions.

Assist with strategic planning

Support in producing the Annual Marketing Plan.

Ensure brand proposition in Alshaya is integrated into all marketing activity, as defined by host brand

Collect performance information against set targets/measures for all marketing (and media relations activity where no dedicated PR and Social Media resource exists).

Analyse new marketing opportunities as they arise (brand extensions, partnerships, etc)

Responsible for analysing market research, insight and database

Collect and maintain library of consumer, market and competitor insights

Analyse store and Customer Care issues to support line manager

Provide appropriate insight and performance reporting to line manager.

Support programmes for driving acquisition of customer names.

Action database driven marketing activity (SMS,VIP Invitations) as per marketing plan.

Responsible for artwork development, advertising, promotions, catalogues and magazines

Help calendarize the Annual Brand Marketing and Promotional Plan (launches, new season, brand building, sales, etc)

Highlight deviations from agreed plan

Liaise with CMD on the development and production of ATL and BTL materials

Assist with annual plan and timing schedule for catalogue/magazine production (Brand specific)

Ensure all content is aligned with Alshaya content guidelines

Works with Operations and CMD team to drive sales license process

Implement promotions as per plan or line manager directions

Assess quality of marketing materials and provide feedback to line manager.

Plan and action distribution of marketing materials as per calendar.

Ensures all marketing spend is approved as per LOA and captured on Oracle (via CMD )

Support media mix

Assist with preparation of the brand’s annual advertising media mix (print, radio, online, In-store, Events).

Monitor/review campaign delivery - feedback any discrepancy to Line Manager and CMD

Support partnership and events

Identify events in support of brand's marketing objectives