Marketing Executive / Sr. Executive

About the Role

Key Responsibilities

• Manage and grow presence across LinkedIn, Facebook, Instagram, X, and YouTube.
• Create content calendars and coordinate creatives, reels, and videos with graphic and motion design resources.
• Execute targeted WhatsApp and email campaigns, newsletters, and automated communication journeys.
• Use AI tools for research, content creation, presentations, video and content workflows, analysis, and productivity.
• Plan and execute exhibitions, conferences, customer events, dealer meets, and industry engagements.
• Drive product, campaign, and brand communication across the dealer and channel partner network.
• Build customer, dealer, and industry communities through digital and offline initiatives.
• Coordinate associations with industry forums, chambers, and professional bodies.
• Identify speaking, sponsorship, and networking opportunities.
• Coordinate CSR initiatives and related brand communication.
• Manage agencies, vendors, calendars, payments, campaign trackers, budgets, and performance reports.
• Coordinate marketing activities with cross-functional teams according to standard operating procedures.

Skills and Qualifications

• 3–4 years of hands-on marketing experience is required.
• An MBA or PGDM in Marketing, Communications, Business Management, or a related field is required.
• Experience with a B2B, industrial, engineering, or manufacturing brand is preferred.
• Experience in digital or social media marketing and events or exhibitions is required.
• Comfort using AI tools in marketing execution and willingness to experiment with new capabilities is required.
• Understanding of email or WhatsApp marketing and automation tools is required.
• Strong communication, coordination, and project-management skills are required.
• Working knowledge of PowerPoint, Excel, and digital marketing or reporting tools is required.
• Ability to coordinate with teams, agencies, vendors, and external stakeholders is required.
• Willingness to travel for exhibitions, conferences, and customer or dealer events is required.

Location

• The role is located in Faridabad, Haryana.

Requirements

• 3–4 years of hands-on marketing experience.
• MBA or PGDM in Marketing, Communications, Business Management, or a related field.
• Experience with a B2B, industrial, engineering, or manufacturing brand is preferred.
• Good experience in digital or social media marketing and events or exhibitions.
• Comfort using AI tools in day-to-day marketing execution and willingness to experiment with new AI capabilities.
• Understanding of email or WhatsApp marketing and automation tools.
• Strong communication, coordination, and project-management skills.
• Good working knowledge of PowerPoint, Excel, and digital marketing or reporting tools.
• Ability to coordinate across teams, agencies, vendors, and external stakeholders.
• Willingness to travel for exhibitions, conferences, and customer or dealer events.