Marketing Executive

Overview

Key Responsibilities

• **Brand Communications:**
• Develop and execute brand communication strategies to strengthen positioning and consumer connection.
• **Social Media Strategy & Management:**
• Own the content calendar, manage brand storytelling across platforms (Instagram, TikTok, LinkedIn, etc.), and drive audience growth and engagement.
• **Digital Campaigns:**
• Lead paid and organic digital campaigns, influencer partnerships, and content collaborations.
• **Content Creation:**
• Oversee creation of compelling digital, video, and visual assets aligned with brand identity.
• **PR & Media Relations:**
• Manage media outreach, press releases, and brand events to maximize exposure.
• **Internal & External Communications:**
• Ensure consistent messaging across stakeholders, campaigns, and channels.
• **Analytics & Insights:**
• Track performance of marketing and communication activities, report on KPIs, and recommend improvements.

Qualifications & Skills

• Bachelor’s/Master’s degree in Marketing, Communications, or related field.
• 5–8 years of marketing/communications experience, preferably in FMCG, or premium consumer brands.
• Strong expertise in
• social media management
• and digital campaign execution.
• Experience in PR, influencer partnerships, and content creation.
• Excellent written and verbal communication skills.
• Creative mindset with strong storytelling ability.
• Analytical approach to measure effectiveness and optimize strategy.
• Proven leadership and project management skills.
• *and possess;*
• Problem solving skills
• Friendly and positive attitude
• Time management
• Fluency in English, verbal and written
• Strong organizational skills that reflect the ability to perform and prioritize
• Ability to deal with confidential issues discreetly and sensitively with excellent attention to detail
• Proficient in using Microsoft Office.