Marketing Executive
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Key skills for this role
About the Role
About the Role We're looking for a fresh graduate with a strong interest in marketing and hands-on familiarity with AI tools to join our team.
Key Skills for This Role
Full Job Posting
About the Role
We're looking for a fresh graduate with a strong interest in marketing and hands-on familiarity with AI tools to join our team.
This role is ideal for someone who's eager to apply modern AI-powered workflows to real marketing tasks — content creation, campaign execution, lead generation, and customer outreach — while learning the fundamentals of marketing in a fast-paced environment.
**This is an ROI-driven role**, and performance will primarily be measured on the **quantity and quality of leads generated**.
You'll work closely with and report directly to the Co-founder, with high visibility and ownership over your work.
Key Responsibilities
- Plan and run outbound campaigns on Apollo (or similar tools) for lead generation
- Make calls to interested prospects/customers and conduct first-level qualification of leads
- Plan, design, and execute newsletter campaigns (content, scheduling, performance tracking)
- Manage and create content for the company's LinkedIn page and other social media handles
- Create and execute SEO and AEO (Answer Engine Optimization) strategy to improve organic visibility and AI-driven search presence
- Create marketing assets including presentations, collaterals, brochures, and product materials for the company and products sold by the company
- Use AI tools (e.g., ChatGPT, Claude, Canva AI, etc.) to draft content, generate ideas, and speed up repetitive tasks
- Conduct market and competitor research using AI-assisted tools
- Track and report on campaign performance (newsletters, social media, Apollo, lead quality)
- Collaborate with the team on brainstorming and creative projects
- Stay updated on new AI tools and marketing trends, and suggest ways to integrate them into workflows
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field (recent graduates encouraged to apply)
- Genuine interest in and hands-on experience using AI tools for productivity, content, or research (personal projects, coursework, or internships count)
- Strong written and verbal communication skills — comfortable speaking with prospects/customers over calls
- Basic understanding of digital marketing concepts, SEO/AEO, LinkedIn content strategy, and lead generation tools (Apollo experience is a plus, but not mandatory)
- Comfortable working in a target/KPI-driven environment
- Eager to learn, proactive, and comfortable in a fast-changing environment
- Familiarity with tools like Canva, Google Workspace, or similar is a plus
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