Marketing Executive

Overview

• The overall scope of the Marketing Executive is to assist the Director of Sales & Marketing to position and promote the hotel and its outlets as the market leader through Marketing activities as well as to ensure compliance with the brand Kempinski.
• Provide administrative/secretarial support for the marketing office.
• Coordinate and arrange appointments and schedules.
• Maintain filing system.
• Handle daily correspondence/financial documents such as purchase order, expenses claims, etc.
• Handle all agencies/vendors invoices and act as point of contact for billing matters.
• Assist Director of Sales & Marketing in creating and implementing all Marketing activities, including but not limited to:
• Creation and print of collateral
• Promotions and packages
• Advertising
• Market analysis
• Photo-shootings
• Maintain hotel listings in online and offline media.
• Handle site inspection.
• Plan, coordinate and implement direct marketing, both on- and offline.
• Maintain guest database for mailings.
• Liaise with F&B department to promote F&B outlets.
• Assist in the creation of the media and marketing plan.
• Conduct competition checks and benchmarking on a regular basis.
• Create office presentations.
• Create, coordinate and maintain give-aways and collateral.
• Upload and maintain picture storage and distribution systems (Picture Park & VFMLeonardo).
• Provide content and images for websites according to Corporate Identity.
• Ensure content and photography of 3rd party websites is maintained.
• Ensure compliance with Corporate Identity guidelines.
• Maintain updates of corporate marketing guidelines and inform colleagues.
• Attend marketing relevant meetings.
• Play support role in developing hotel Marketing budget and update budget figures periodically.
• Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
• Keep themselves updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.
• Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.