Marketing Executive – Bankstown

Role Purpose

Key Accountabilities

• Understand the local competitive landscape and customer insights to tailor asset segment programs and centre marketing strategies for stronger consumer engagement and commercial outcomes.
• Implement social and digital activity in partnership with the Regional Digital Marketing Specialist, including monitoring and performance reporting.
• Plan and project manage events, campaigns, and activations, overseeing installation, dismantling, risk assessments, and daily on-ground management.
• Support the national ESG strategy at a local level, managing community relationships, bookings, and associated data reporting.
• Provide financial and budgeting support including processing invoices, raising purchase orders, monthly forecasting, and assisting with annual budget planning.
• Prepare creative briefs and local content aligned to centre marketing objectives and broader program execution.
• Maintain strong understanding of retailer business needs and deliver consistent communication and reporting to support engagement, including new store openings.
• Provide operational support including duty management, centre walks, visual merchandising, hoarding coordination, PA announcements, warden training, and consumer complaint resolution.
• Ensure marketing storeroom organisation and support on-site contractors to enable smooth delivery of campaign activity.
• Support customer experience through proactive service desk assistance and responsive issue management.
• Carry out legal and compliance responsibilities such as briefing terms and conditions and escalating governance requirements where necessary.
• Prepare and present reports for centre, regional, and JV meetings, tracking performance and campaign outcomes.

Experience & Capabilities

• Minimum 5 years' experience in marketing, with a strong focus on modern, results-driven execution.
• Proven capability in delivering marketing events and tactical activity aligned to campaign objectives, target customer segments, and sales categories.
• Experience in retail and/or shopping centre marketing with a demonstrated passion for enhancing the customer experience.
• Event planning, implementation, and on-site management skills across varied campaign types.
• Campaign development including briefing, coordination, and execution across multiple channels.
• Experience producing marketing content, with an understanding of customer engagement touchpoints.
• Ability to collaborate across teams and maintain strategic relationships that support localised delivery.
• Strong organisational, project management, and time management skills in fast-paced environments.
• Relevant tertiary qualification in marketing, communications, or a related discipline (preferred).
• Proficiency in copywriting, proofreading, and editing aligned to brand standards and tone.
• Knowledge of budgeting principles with ability to support financial forecasting and reporting.
• Awareness of marketing-specific legal, risk, and compliance requirements.

Critical Knowledge and Capabilities

• Understanding of local customer insights and competitive landscape to inform tactical decision-making.
• Familiarity with customer service principles to support stakeholder engagement and experience delivery.
• Financial acumen with demonstrated impact on marketing ROI and commercial outcomes.
• Strong interpersonal, verbal, and written communication skills across diverse stakeholder groups.
• Develop Strong Stakeholder Relationships - Identify, nurture, and strengthen diverse stakeholder relationships.
• Strategic Thinking - Apply a proactive, future-oriented process that involves analysing complex situations, anticipating challenges, and developing actionable strategies.
• Consumer-Led - Proactively anticipate emerging consumer behaviours and trends to inform the Brand & Marketing Strategy.
• Customer Focused - Understand various customer stakeholders and always consider their needs when making decisions.
• Data Driven Decision Making - Use data, metrics, and facts to guide decisions.
• Digital Acumen - Understand and effectively use digital technologies and channels to develop strategies driving growth and engagement.
• Demonstrate Financial Acumen - Understand how the business operates, the market dynamics, and what must be done to be successful.
• Problem Solving - Use logic and methods to solve problems with effective solutions.

Why Vicinity?

• Flexible working options.
• Birthday leave & purchased additional leave.
• $1,000 worth of VCX securities rewarded for eligible team members.
• Generous Parental Leave.

About Vicinity

Application Notes

• To be eligible to apply for this position, you must have existing, relevant Australian work rights.
• At the later stages of the recruitment process, shortlisted candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process.
• Additional qualification checks may also be required dependant on role and level.