Marketing Executive
Role Overview
Harrow International School Abu Dhabi is seeking an experienced and motivated Marketing Executive for its founding school.
The Marketing and Communications Executive will build the school’s brand presence and support enrollment growth.
The role showcases the Harrow educational experience to the community and prospective families.
Key Skills for This Role
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The role
Harrow International School Abu Dhabi is seeking an experienced and motivated Marketing Executive for its founding school.
The Marketing and Communications Executive will build the school’s brand presence and support enrollment growth.
The role showcases the Harrow educational experience to the community and prospective families.
Key accountabilities
- Deliver marketing and communications activities that reflect Harrow’s educational values and standards.
- Manage the school’s social media channels and internal and external communications.
- Promote and market the school to stakeholders, particularly parents, prospective parents, press, and social media outlets.
- Develop loyalty and advocacy for the school and Taaleem using marketing, communications, and social media tactics.
- Support recruitment, reputation, and retention targets.
- Execute the school’s marketing strategy and support a school-specific strategy with Taaleem Central Office Marketing.
Required qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- At least 2–3 years of experience in marketing or communications roles.
- Demonstrated expertise in digital marketing, content creation, and social media management.
- Strong portfolio demonstrating successful marketing campaigns.
- Excellent written and verbal communication skills in English.
- Proficiency with marketing technology platforms and analytics tools.
Preferred qualifications
- Education marketing experience, particularly in premium international or boarding schools.
- Understanding of the UAE/GCC education landscape.
- Knowledge of Harrow’s heritage and educational philosophy.
- Familiarity with marketing automation tools and CRM systems.
Key competencies
- Develop innovative, visually compelling campaigns and align marketing initiatives with organizational goals.
- Engage diverse stakeholders and work successfully in multicultural environments.
- Adapt to multiple priorities in a dynamic setting and demonstrate measurable results.
School context and values
Harrow International Schools UAE were established through a partnership between Harrow School and Taaleem.
The schools emphasize academic excellence, character development, global citizenship, and preparation for world-class universities.
Staff are expected to demonstrate courage, honour, humility, and fellowship.
Safeguarding
- Successful applicants must undergo enhanced child-protection screening, including references, qualification and identity checks, and police checks, including overseas checks.
- Staff cannot start until checks are complete; the process takes an average of one month.
Application process
- Applications must include an up-to-date CV and a covering letter outlining suitability for the role.
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