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Marketing Executive

NMC
Abu Dhabi, UAE
Full-time
Mid · 2–4 years experience
Onsite
Discovered Today

Full Job Posting

Responsibilities

  • Implement marketing plans and promotional campaigns to increase awareness of the hospital’s services, specialties, and facilities.
  • Coordinate marketing activities for existing and newly introduced medical services, clinics, and specialties.
  • Support the planning and execution of health awareness campaigns, screening programmes, seasonal promotions, and community outreach initiatives.
  • Monitor campaign performance and recommend improvements to increase patient engagement and service utilisation.
  • Coordinate the development of marketing materials, brochures, presentations, and other promotional content.
  • Coordinate with digital marketing teams and agencies to execute social media campaigns, website updates, email marketing, and online promotions.
  • Support the creation and scheduling of relevant healthcare content across approved digital platforms.
  • Monitor online engagement, campaign reach, patient enquiries, and lead conversion.
  • Ensure that marketing materials comply with the organisation’s brand guidelines and applicable healthcare advertising requirements.
  • Work closely with physicians, Heads of Departments (HODs), and clinic managers to identify opportunities to promote clinical services.
  • Coordinate physician profiling, specialty campaigns, service launches, health talks, and patient education initiatives.
  • Identify opportunities to increase awareness and utilisation of underperforming clinics and medical specialties.
  • Support the development of specialty-specific marketing plans aligned with operational capacity and revenue objectives.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
  • Minimum 2–4 years of experience in marketing, preferably within a hospital, medical centre, clinic, or healthcare organisation.

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