Marketing Executive
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Key skills for this role
About the Role
Marketing Executive – Resort & Beach Club We are looking for a proactive Marketing Executive to lead all marketing initiatives at our resort and beach club. As the sole marketing professional on-site, you will play a crucial role in shaping the resort’s brand, driving guest engagement, and enhancing revenue growth.
Key Skills for This Role
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Marketing Executive – Resort & Beach Club
We are looking for a proactive **Marketing Executive** to lead all marketing initiatives at our resort and beach club.
As the sole marketing professional on-site, you will play a crucial role in shaping the resort’s brand, driving guest engagement, and enhancing revenue growth.
This role reports directly to the **Corporate VP of Marketing & Revenue** and the **General Manager**, ensuring a strategic alignment between business objectives and marketing efforts.
Key Responsibilities
- **Marketing Strategy & Implementation:** Develop and execute innovative campaigns to increase brand awareness, guest engagement, and bookings.
- **Brand Identity & Content Creation:** Manage all marketing materials, digital content, and promotional assets to maintain a strong and cohesive brand presence.
- **Social Media & Online Reputation:** Oversee social media engagement, guest reviews, and digital advertising to boost visibility and audience reach.
- **Guest Engagement & Loyalty Programs:** Design promotions and loyalty initiatives to encourage repeat visits and enhance customer satisfaction.
- **Revenue Optimization & Collaboration:** Work closely with the General Manager and Corporate VP to align marketing efforts with revenue targets.
- **Public Relations & Community Partnerships:** Build relationships with local influencers, media outlets, and strategic partners to enhance brand positioning.
- **Competitor Analysis & Market Trends:** Monitor industry developments to refine marketing strategies and maintain a competitive edge.
- **Event Marketing & Resort Activations:** Plan and promote resort events, beach club experiences, and seasonal campaigns to drive foot traffic.
Ideal Candidate Profile
- Previous experience in marketing, preferably within hospitality, luxury resorts, or lifestyle brands.
- Strong digital marketing, content creation, and social media management skills.
- Ability to work independently, managing the resort’s full marketing function with direct input from leadership.
- A results-driven mindset with a passion for creating compelling guest experiences.
- This role offers an **autonomous yet highly collaborative environment**, where creativity and strategic thinking are key to shaping the resort’s success.
Job Type: Full-time
- Pay: AED3,500.00 - AED4,000.00 per month
- Ability to commute/relocate:
- Abu Dhabi: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
Education
- Bachelor's (Required)
Experience
- Marketing in Hotels & Resort: 4 years (Required)
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