Marketing Executive (1 year temporary contract)

Job Description

Marketing & Campaigns

• Assist the Director, Marketing, to develop and deliver integrated marketing plans to drive awareness, reputation, and enrolments.
• In collaboration with the Digital Team, manage digital, PR, event, and advertising campaigns, ensuring alignment with the school’s strategic goals.
• Coordinate with Admissions to deliver campaigns supporting student enrolments.
• Oversee brand consistency across all school touchpoints.

Social Media

• Work closely with the Director, Marketing, to develop and execute social content calendars for school campaigns.
• Manage community engagement and reputation across social platforms.
• Lead creative development for short-form content (reels, shorts, live streaming).
• Collaborate with PR and admissions on campaigns supporting enrolment.
• Provide school with toolkits, templates, and guidance for effective social media execution.
• Track, analyse, and optimise performance across platforms, sharing learnings with schools.

Stakeholder & Community Engagement

• Collaborate with Principal, Senior Leadership Team, and teachers to create impactful content and campaigns.
• Partner with GEMS Education Group Marketing for flagship-level campaigns.
• Build relationships with influencers, community partners, and media.
• Manage vendors, agencies, and creative partners to deliver campaigns on time and within budget.

Skills

• Essential:
• 3+ years of marketing and social media experience, preferably in education, hospitality or luxury consumer services.
• Proven track record of delivering campaigns that drive measurable results.
• Expertise in managing and growing social media communities.
• Strong creative instincts, with the ability to produce or oversee production of high-quality social content (video, short-form, live).
• Strong project management and stakeholder engagement skills.
• Excellent written and verbal communication skills.

Desirable

• Experience in brand management for flagship or premium organisations.
• Understanding of enrolment-driven marketing in the education sector.
• Familiarity with analytics tools and marketing automation platforms.
• GEMS Education is committed to safeguarding and promoting the welfare of all of its students and staff.
• A UK-enhanced DBS or equivalent police check is a pre-requisite for all appointments.