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oracle

Marketing Executive

NMIMS
IND
Junior · 2+ years experience
Onsite
Discovered 2 weeks ago
salesforce

Full Job Posting

Location

  • Mumbai
  • Reporting to
  • Director Marketing

Key Responsibilities

  • Paid Media: Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets, bidding, targeting, and A/B testing to hit CPL/CPA targets.
  • Analytics & Reporting: Track key metrics (CPL, CPA, CTR, ROAS); build dashboards (GA, SFDC, Microsoft Clarity); turn data into optimization actions.
  • Lead Generation: Own the funnel from click to CRM handoff; work with admissions team to improve lead quality and conversion.
  • Affiliate Partnerships: Manage affiliate/referral partners, monitor lead quality and payouts, onboard new partners.
  • Influencer Marketing: Identify and manage influencer collaborations (education influencers, alumni advocates); track reach, engagement, and conversions.
  • Agency Coordination: Be the point of contact for performance and creative agencies — brief campaigns, review creatives, ensure timely delivery.
  • Educational Qualifications
  • Bachelor’s or Master’s degree in Marketing, Communications, or related field.
  • Professional Experience
  • Minimum 2 years of hands-on experience in performance marketing, preferably in the education sector, EdTech, or a high-volume lead-gen industry.
  • Skills and Competencies
  • Proven expertise in Google Ads and Meta Ads Manager (certifications a plus).
  • Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and reporting/dashboard tools.
  • Working knowledge of CRM/marketing automation tools (e.g., Salesforce)
  • Experience managing affiliate marketing programs and partnerships.
  • Familiarity with influencer marketing platforms and campaign management.
  • Basic understanding of SEO and landing page optimization principles.
  • Excellent stakeholder management skills — comfortable coordinating with multiple agencies and internal teams simultaneously.
  • Strong communication skills, both written and verbal.
  • Ability to manage multiple campaigns/priorities in a fast-paced environment.

Qualifications

  • Minimum 2 years of hands-on experience in performance marketing, preferably in the education sector, EdTech, or a high-volume lead-gen industry.
  • Skills and Competencies
  • Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and reporting/dashboard tools.
  • Working knowledge of CRM/marketing automation tools (e.g., Salesforce)
  • Experience managing affiliate marketing programs and partnerships.
  • Familiarity with influencer marketing platforms and campaign management.
  • Basic understanding of SEO and landing page optimization principles.
  • Excellent stakeholder management skills — comfortable coordinating with multiple agencies and internal teams simultaneously.
  • Strong communication skills, both written and verbal.
  • Ability to manage multiple campaigns/priorities in a fast-paced environment.

Preferred Qualifications

  • Proven expertise in Google Ads and Meta Ads Manager (certifications a plus).

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