Marketing Director
Role Overview
Leads marketing strategy and growth for a fast-growing consumer-focused e-commerce fashion business.
Owns Brand, Performance Marketing, Influencer and Creator Marketing, and CRM as one integrated customer and growth strategy.
Reports directly to the CEO and balances brand equity, customer acquisition, retention, and profitable growth.
Key Skills for This Role
Full Job Posting
Role Overview
Leads marketing strategy and growth for a fast-growing consumer-focused e-commerce fashion business.
Owns Brand, Performance Marketing, Influencer and Creator Marketing, and CRM as one integrated customer and growth strategy.
Reports directly to the CEO and balances brand equity, customer acquisition, retention, and profitable growth.
Brand Marketing
- Own brand strategy, positioning, proposition, marketing direction, annual campaigns, and integrated brand communications.
- Use fashion, cultural, market, consumer, and campaign insights to strengthen brand awareness, preference, engagement, and return on investment.
Performance Marketing
- Own customer acquisition across Paid Social, Search, Display, Affiliate, Retargeting, and other digital channels.
- Manage acquisition metrics, audience strategies, testing, optimization, attribution, reporting, and marketing investment efficiency.
Influencer and Creator Marketing
- Own influencer and creator strategy, ecosystem development, strategic partnerships, creator-led campaigns, and creator commerce opportunities.
- Measure creator reach, engagement, traffic, conversion, revenue, and ROI while developing long-term creator relationships.
CRM and Customer Lifecycle
- Own lifecycle strategy across acquisition, onboarding, activation, repeat purchase, retention, reactivation, loyalty, and advocacy.
- Develop segmentation, personalized Email, SMS, Push, and WhatsApp experiences, automated journeys, reactivation, win-back, loyalty, and VIP initiatives.
Integrated Growth and Commercial Ownership
- Connect Brand, Performance, Influencer, and CRM around the customer journey and key commercial moments.
- Own marketing budgets, forecasts, investment allocation, P&L or financial planning, ROI evaluation, and marketing contribution to profitable revenue growth.
- Partner with Finance, Product, Analytics, Data, Technology, and E-commerce teams to improve customer and commercial outcomes.
Experience
- 12–14+ years of marketing experience with significant leadership experience.
- Strong experience in fashion, e-commerce, retail, beauty, lifestyle, or another consumer-focused business.
- Proven leadership across Brand, Performance, Influencer, and CRM with measurable customer and revenue growth.
- Strong marketing budget and external agency management experience.
- Commercial and analytical acumen, including translating customer and marketing data into measurable outcomes.
- Experience building, leading, and developing high-performing marketing teams.
- Exceptional stakeholder management and strategic collaboration with senior leadership and cross-functional teams.
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