Marketing Director

Overview

Scope

Role Overview

Marketing Strategy & Leadership

• Develop and execute Fuze's regional marketing strategy aligned with business objectives.
• Define positioning, messaging, and go-to-market strategies for products and new markets.
• Build and scale a high-performing marketing team and agency ecosystem.
• Manage marketing budgets and optimize ROI across channels.

Demand Generation & Growth

• Own pipeline generation targets and marketing-sourced revenue.
• Design and execute integrated campaigns across digital, content, events, PR, and partnerships.
• Optimize acquisition funnels and marketing performance metrics.
• Collaborate closely with Sales and Partnerships teams to drive commercial outcomes.

Brand & Communications

• Strengthen Fuze's brand presence and thought leadership in the digital assets ecosystem.
• Lead content strategy including blogs, reports, webinars, social media, and executive thought leadership.
• Oversee PR, media relations, and external communications.
• Ensure consistency in messaging across markets and channels.

Product Marketing

• Translate complex technical products into compelling customer narratives.
• Support product launches and GTM initiatives.
• Develop customer personas, value propositions, and sales enablement materials.
• Work closely with Product teams to communicate features and use cases effectively.

Events & Partnerships

• Lead Fuze's participation in key industry conferences and events globally.
• Develop strategic partnerships that amplify brand awareness and lead generation.
• Oversee event strategy, sponsorships, and executive speaking opportunities.

Analytics & Performance

• Establish KPIs and reporting frameworks to measure marketing effectiveness.
• Leverage data and AI-driven tools to optimize campaigns and customer engagement.
• Continuously test and improve channel performance and conversion metrics.

Requirements

• 10+ years of experience in B2B marketing, with at least 4 years in a leadership role.
• Experience building and scaling marketing functions within high-growth technology, fintech, payments, SaaS, or digital asset businesses.
• Strong expertise across demand generation, product marketing, brand, content, and communications.
• Proven ability to drive pipeline growth and measurable business outcomes.
• Experience working closely with founders and executive teams.
• Exceptional storytelling and communication skills.
• Strong analytical mindset and familiarity with modern marketing technologies and AI tools.
• Experience managing agencies and cross-functional stakeholders.
• Knowledge of fintech, payments, Web3, or digital assets is highly desirable.

Success Metrics

• Marketing-sourced pipeline and revenue contribution.
• Brand awareness and share of voice.
• Customer acquisition and conversion metrics.
• Campaign ROI and CAC efficiency.
• Growth in executive and company thought leadership.
• Team development and marketing function maturity.

Why Join Fuze

• **Build what actually matters —**
• you won't just execute tasks; you'll shape products, teams, and strategy in a fast-scaling fintech environment.
• Real ownership, real impact.
• **High-growth, high-visibility —**
• work closely with leadership, influence key decisions, and accelerate your career faster than in traditional setups.
• **Ambitious, no-nonsense culture —**
• surrounded by sharp, driven people who move fast, think big, and get things done.
• No bureaucracy, just outcomes.
• **Global exposure —**
• operate across markets, collaborate with diverse teams, and gain experience that's truly international.
• **Merit over hierarchy —**
• ideas win here, not titles.
• If you're good, you'll be heard and rewarded.
• **Build your legacy —**
• this is the stage where you don't just grow, you create something you can point to and say “I built that.”
• Fuze is an equal opportunity employer and values diversity in its workforce.