Marketing Director

Overview

Responsibilities

• Develop and implement comprehensive marketing strategies and campaigns aligned with global business objectives and local market needs.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
• Conduct in-depth market research and analysis to identify consumer insights, market trends, and competitive landscapes, translating findings into actionable strategies.
• Oversee brand positioning, messaging, and visual identity across all communication channels, ensuring consistency and strong brand equity.
• Manage marketing budgets effectively, optimizing resource allocation to achieve maximum ROI.
• Collaborate closely with R&D, sales, regulatory, and international teams to ensure seamless product launches and integrated marketing efforts.
• Monitor and analyze marketing campaign performance, utilizing data to inform future strategies and optimize results.
• Identify and cultivate strategic partnerships and alliances to expand brand reach and engagement.
• Ensure all marketing activities comply with relevant industry regulations and ethical guidelines.
• Lead the digital transformation and strategy of the region

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 8 to 10 years of progressive marketing experience, with at least 5 years in a leadership role, preferably within the dermo-cosmetic or consumer health sectors.
• Mandatory experience in the Middle East, specifically the UAE and KSA markets.
• Extensive experience in digital transformation and digital business management, with a strong understanding of e-commerce, digital marketing, retail media, and omnichannel strategies.
• Proven track record of developing and executing successful marketing strategies that drive brand growth and market share.
• Strong understanding of both traditional and digital marketing channels, including SEO, SEM, social media, and content marketing.
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate a team.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Demonstrated experience in budget management and financial acumen.
• Ability to thrive in a fast-paced, international environment.
• Fluency in English and Arabic; French is highly desirable.
• Who you are ?
• At Pierre Fabre Laboratories, we believe that our greatest asset is our people.
• We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, sexual orientation, gender identity or expression, age, physical or mental disability, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identify, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. Please inform the company s personnel representative if you need assistance completing this application or to otherwise participate in the application process. Thus, we commit to considering all applications equally, without fail.