Marketing Director_AI Native Growth (Remote)

Focus: Top-of-Funnel, Demand Generation, Pipeline Creation

Preferred Qualification

About Codvo

As

Success Metrics

• measured on:
• 10–15 ICP-qualified meetings per month from marketing-led efforts
• 5–7 Sales Qualified Leads (SQLs) per month
• $1M+ in marketing-sourced pipeline per quarter from target accounts
• Activity is relevant only if it moves these outcomes.
• Who You Are – An AI-Native Marketing Leader
• You are a demand gen operator who thinks in terms of human + AI, not human vs AI.
• Concretely, you:
• Architect AI workflows, not prompts You use AI (ChatGPT, Claude, etc.) as embedded infrastructure—for market research, account intelligence, message iteration, call synthesis, reporting, and playbook creation.
• Run AI-accelerated ICP & account strategy You combine AI with Clay, Apollo, ZoomInfo, and LinkedIn to identify look-alike accounts from Codvo’s best wins, map buying committees, and prioritize by intent, fit, and signal strength.
• Enable personalization at enterprise scale You turn one strong value proposition into dozens of role-, vertical-, and pain-specific variants while maintaining central positioning integrity.
• Convert data into decisions—fast You feed campaign and pipeline data into AI to diagnose performance shifts, extract insights, and define next experiments with speed and clarity.
• Institutionalize learning You use AI to continuously codify messaging, sequences, objections, ICP insights, and campaign results into living marketing and SDR playbooks.
• Exercise strong judgment on automation boundaries You keep narrative, positioning, and offer strategy human-led while delegating scale, variants, enrichment, and analysis to AI.

• Growth Strategy & Targeting

• Own ICP definition, segmentation, and account prioritization in partnership with Sales and Leadership.
• Build and continuously refresh named-account and look-alike universes using AI and enrichment tools.
• Ensure ≥90% coverage of buying groups and key personas across active target accounts.

• Demand & Campaign Leadership

• Design and oversee multi-touch outbound and account-based campaigns (email, LinkedIn, light landing experiences).
• Translate Codvo’s case studies, delivery wins, and IP into scalable demand offers.
• Launch 2–3 meaningful experiments per month across segment, message, offer, or channel using AI co-pilots.

• Sales & Revenue Alignment

• Equip SDRs with AI-assisted account lists, sequences, and messaging that are execution-ready.
• Participate in weekly SDR/AE pipeline reviews focused on meetings, SQLs, and sourced revenue.
• Leverage AI-summarized call notes, objections, and replies to continuously refine targeting and messaging.

• Performance, Reporting & Optimization

• Own a simple but rigorous dashboard covering meetings, SQLs, pipeline, and conversion rates.
• Drive structured A/B testing across subject lines, hooks, offers, and cadences.
• Deliver concise weekly leadership updates: what launched, what it delivered, and what changes next.

• Marketing Ops & AI Infrastructure

• Oversee CRM and marketing automation workflows (Zoho, HubSpot, or similar).
• Ensure clean data hygiene, accurate attribution, UTMs, and campaign tracking.
• Maintain AI-ready data structures for enrichment, scoring, personalization, and analytics.

Experience & Expectations

• 12–15 years in B2B demand generation / growth (services, SaaS, AI,, GIS or data-led businesses experience).
• Demonstrated ownership of revenue-linked marketing outcomes, not vanity metrics.
• Hands-on expertise with CRM and marketing automation platforms.
• Strong command of outbound motion, account-based marketing, and pipeline analytics.
• Ability to translate complex AI/data capabilities into compelling, business-led value propositions.
• High ownership mindset: define → build → execute → measure → refine, without hand-holding.