Marketing Director

Company and opportunity

Marketing strategy and demand generation

• Develop the marketing strategy, roadmap, ideal customer profiles, target industries, buyer personas, buying journeys, and differentiated platform positioning.
• Translate ERP and maintenance technology into compelling business outcomes and build thought leadership in maintenance and asset performance.
• Create scalable demand-generation programs across digital, content, email, events, partnerships, and account-based marketing.
• Own website strategy, SEO, digital acquisition, marketing automation, conversion optimization, analytics, attribution, and performance reporting.

Sales alignment and content

• Partner with Sales on pipeline objectives, sales-funnel conversion, strategic enterprise opportunities, and sales enablement.
• Develop ROI tools, business cases, case studies, presentations, competitive intelligence, and industry-specific messaging.
• Oversee customer stories, industry insights, white papers, webinars, articles, ROI tools, videos, and executive thought leadership.

Build the marketing organization

• Establish marketing strategy, processes, technology, metrics, and an operating model; recruit and develop the team as the company grows.
• In the first 90 days, hire initial team members, set priorities, assess existing marketing capabilities, establish baseline metrics, and launch priority initiatives.
• Within 12 months, build repeatable demand generation, consistent thought leadership, strong Sales alignment, measurable pipeline contribution, and marketing analytics.

Qualifications

• Required: 8 or more years of B2B enterprise software marketing and 5 or more years marketing complex enterprise solutions.
• Required: experience building demand-generation and pipeline programs, working with enterprise sales and multi-stakeholder buying processes, and partnering with Sales and executive leadership.
• Required: experience developing positioning, messaging, content, and go-to-market programs; strong written, verbal, analytical, and project-management skills.
• Required: experience leveraging AI tools for marketing and demand-generation systems and understanding AI’s impact on CRM, automation, analytics, and digital marketing platforms.
• Preferred: 3 or more years of enterprise demand generation, 2 or more years of enterprise sales and ABM marketing, and 2 or more years of ERP or EAM go-to-market.
• Especially valuable: early-stage B2B software marketing, marketing software integrated with ERP or EAM platforms, or marketing to asset-intensive industries.

Compensation

• Pay starts at $80,000 per year.

Work arrangement

• The role is described as hybrid remote in the Greater Toronto Area, Ontario.