Marketing Demand Data Operations Specialist

About the Role

Responsibilities

• Coordinate and prioritize work across Data Operations Specialists and serve as a subject matter expert on processes and systems.
• Lead complex segmentation, reporting, import/export, and data governance activities.
• Partner with stakeholders to define requirements and recommend data solutions.
• Drive improvements in process governance, efficiency, data quality, and operational workflows.
• Act as the escalation point for complex data operations issues and ensure timely resolution.
• Mentor, coach, train, and provide feedback to team members.
• Develop documentation, escalation frameworks, data standards, and governance records.

Technology Tools

• Salesforce CRM, including advanced reporting and data management.
• 6sense and Salesloft marketing and sales engagement platforms.
• Workfront project and request management tools.
• Microsoft Excel and Demand Tools.

Role Essentials

• Bachelor's degree or equivalent experience and at least four years working with CRM, marketing, or operational data in an enterprise environment.
• Advanced Salesforce reporting and data management experience, including segmentation, import/export, and quality audits.
• Experience mentoring or providing functional leadership to team members.
• Strong stakeholder consultation skills and the ability to recommend data solutions.
• Proven process improvement and problem-solving capabilities in data governance, quality, efficiency, and workflows.

Additional Experience

• Experience with 6sense, Salesloft, or similar platforms in demand generation or revenue operations.
• Familiarity with Workfront or similar tools for coordinating data operations work.
• Experience with Demand Tools or similar Salesforce data quality and deduplication solutions.
• Understanding of B2B demand generation, target account strategies, campaign data, and GDPR compliance.
• Ability to develop and maintain operational documentation and governance records.

About Hyland