Marketing CRM Executive

About the role

What you'll do

• Plan, build, execute, and optimize CRM campaigns across email, push notifications, in-app messaging, and content cards.
• Monitor campaign performance, analyze results, and translate data into actionable insights.
• Run A/B tests on messaging, subject lines, templates, and other campaign elements.
• Build responsive HTML/CSS campaign content for iOS, Android, and desktop.
• Build, manage, and optimize customer journeys and lifecycle campaigns in the CRM platform.
• Maintain accurate campaign data, documentation, tracking, and reporting.
• Work with Marketing, Product, Technology, and other teams to translate requirements into CRM solutions.
• Ensure customer communications follow industry standards, compliance requirements, and CRM best practices.
• Identify improvements to customer engagement, campaign performance, and lifecycle experiences.

What you'll bring

• 4+ years of hands-on experience in CRM, lifecycle marketing, or campaign management.
• Fluency in Arabic is mandatory; strong knowledge of HTML, CSS, and Excel is required.
• Hands-on experience building and managing customer journeys and CRM/lifecycle architecture.
• Strong analytical skills to interpret campaign data, create reports, and turn insights into action.
• Experience with CRM and campaign management platforms such as Braze, Mailchimp, IBM Silverpop, or similar tools.
• Strong communication and stakeholder management skills; attention to detail and a strong sense of ownership.
• Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment.
• Graphic design skills are a plus.

Why join

• Work in a dynamic, fast-growing fintech environment with exposure to international markets, customers, and products.
• Take ownership of CRM and lifecycle initiatives and collaborate with international teams.
• Opportunity to grow expertise in CRM, analytics, customer engagement, and digital marketing within a culture of ownership, collaboration, and continuous learning.