Marketing – CRM & Analytics

Position Overview

Key Responsibilities

• Analyze customer databases, transaction history, and sales performance to identify trends, behavioral patterns, and growth opportunities across customer segments.
• Develop insightful presentations and reports for CRM reviews, leadership discussions, and strategic planning.
• Conduct advanced customer segmentation, profiling, and lifecycle analysis to enable targeted, personalized marketing campaigns.
• Partner with marketing, retail, and e-commerce teams to design and execute CRM initiatives that improve customer engagement, retention, and lifetime value.
• Design, deploy, and manage customer surveys and feedback tools to capture insights and measure satisfaction, loyalty, and brand perception.
• Track, analyze, and report on CRM campaign performance, providing actionable insights and data-backed recommendations for optimization.
• Build and maintain predictive models and analytical frameworks to anticipate customer behavior, churn risk, and cross-sell or upsell opportunities.
• Develop and maintain dashboards, scorecards, and automated reports to communicate insights clearly to stakeholders across different organizational levels.
• Ensure data accuracy, integrity, and consistency by collaborating with IT, data, and retail teams on CRM systems and data flows.
• Support the enhancement of CRM processes, tools, and automation to improve campaign efficiency and scalability.
• Translate complex data findings into clear business insights to support strategic and tactical decision-making.
• Stay current with CRM best practices, analytics innovations, and industry trends to recommend new and innovative customer engagement strategies.