Marketing – CRM & Analytics

Position Overview

To drive customer engagement, retention, and revenue growth through data driven CRM strategies, advanced analytics, and personalized marketing initiatives, while leveraging customer insights to optimize campaign performance and enhance overall customer experience.

Key Responsibilities

• Analyze customer databases, transaction history, and sales performance to identify trends, behavioral patterns, and growth opportunities across customer segments.

• Develop insightful presentations and reports for CRM reviews, leadership discussions, and strategic planning.

• Conduct advanced customer segmentation, profiling, and lifecycle analysis to enable targeted, personalized marketing campaigns.

• Partner with marketing, retail, and e-commerce teams to design and execute CRM initiatives that improve customer engagement, retention, and lifetime value.

• Design, deploy, and manage customer surveys and feedback tools to capture insights and measure satisfaction, loyalty, and brand perception.

• Track, analyze, and report on CRM campaign performance, providing actionable insights and data-backed recommendations for optimization.

• Build and maintain predictive models and analytical frameworks to anticipate customer behavior, churn risk, and cross-sell or upsell opportunities.

• Develop and maintain dashboards, scorecards, and automated reports to communicate insights clearly to stakeholders across different organizational levels.

• Ensure data accuracy, integrity, and consistency by collaborating with IT, data, and retail teams on CRM systems and data flows.

• Support the enhancement of CRM processes, tools, and automation to improve campaign efficiency and scalability.

• Translate complex data findings into clear business insights to support strategic and tactical decision-making.

• Stay current with CRM best practices, analytics innovations, and industry trends to recommend new and innovative customer engagement strategies.