Marketing Coordinator

Job Summary

Marketing

• Support Brand Director in tracking Canadian marketing plans including new product launches, retailer promotions, and other activations across all channels of distribution.
• Lead the localization of global content and information for the Canadian market.
• Assist with reporting on performance versus brand goals for promotions, product launches, and other relevant activity.
• Lead and submit retailer marketing submissions for all trade distribution channels, including new product set-up forms and assets.
• Assist in execution of seasonal retailer presentations, retailer conferences, and internal sales meetings.
• Collaborate with Retailer Business Team and Demand Planning team to ensure launches, seasonal programming, and sampling are delivered on time.
• Support planning and execution of local in-market activations.

Merchandising

• Track and coordinate communication of retailer product assortments and updates.
• Develop and execute seasonal VMD updates.
• Create detailed installation instructions and guides for store and field teams.
• Support cross-functional collaboration with vendors and internal operations teams to ensure timely delivery and shipping of VMD elements.
• Manage visual assets, guidelines, and documentation for all merchandising efforts, in-store and digital.
• Track store execution of updates and liaise with field team to ensure brand standards are upheld.

E-Retail

• Collaborate with Brand Director to develop and execute e-Retail marketing strategies, programming, and activations.
• Collaborate with e-Retail partners to drive sales and identify new initiatives and opportunities.
• Monitor and analyze sales against KPIs and assist in providing channel insights.
• Manage product set-up requirements for new launches and promotional programs.

Qualifications & Competencies

• University Degree or College Diploma.
• 1-2 years of experience in a related field.
• Self-starter possessing creative problem-solving skills and resourcefulness who thrives in a fast-paced team environment.
• Strong proficiency in MS Office (advanced Excel and PowerPoint).
• Excellent written and oral communication skills.
• Advanced knowledge of Adobe Creative Suite (Photoshop, InDesign, Acrobat) is an asset.
• Bilingual (English and French) an asset.

About Shiseido