Marketing & Communications Manager

Overview

• The key role of the marketing department is to support the commercial strategy.
• Therefore, the Marketing Manager will be responsible for ensuring that the Coface brand reaches the required target market via a number of activities, as mentioned below.
• MISSION Responsible for the product offering and for supporting sales and client relationship with the structuring of tools in his/her geographical area (country / region).
• Accountable for:
• Product governance
• Compliance with marketing charter
• Marketing budgets, planning of resources, staffing
• Group projects implementation
• Project management
• Wide marketing experience, ability to collaborate with Sales
• Compliance with Group communication strategy and roll out of the Com priorities and transversal projects
• Accountability on the group graphic charter
• Alignment in terms of content and tone of voice, branding
• MAIN RESPONSIBILITIES This is not exhaustive: you may be required to carry out additional responsibilities as reasonably requested by your manager.
• MARKETING SCOPE Strategy and Budget: Ensure provision of the marketing deliverables in the country or region, in close coordination with Regional, Group Marketing and Strategy Department.
• Supervise product and service offering in his/her geographical area, implementing the innovations of the Region and Group, tracking performance and ensuring the relevance and completeness of the range of offers in the various segment, including EasyLiner.
• Manage the definition & implementation of local regional lead generation plans & projects.
• For all Business Linee: TCI, BI & DC Manage, develop and implement internal and external marketing strategies, plans, campaigns and projects.
• Monitor implementation and activity of all actions and measure the success of all marketing activities to support strategy.
• Enhance the marketing budget spend effectively and to achieve the marketing objectives.
• Monitor, review and report on all marketing activity and results.
• Product Maintain expertise over the entire range of products and product libraries Marketing documents (brochures, slides, videos, Q&A) To establish all aspects of product development, i.e. creating awareness internally & externally, training, management, campaigning & launches, maintenance, design & governance. Clausebook validations. Product enhancements and creation - all aspects concerning the development of a product Clausebook to be followed and managed according to the specified Process update as per by group. Local / legal adaptations Launching of new products (Initiate local product development & Join Group product research initiatives) Understand product mix and positioning strategies Master TCI policy wording (or own the ability to learn fast) Write (arguments, Q&A, brochures ) Engage with sales as the product expert Client Interfaces Scope = CofaNet, CofaMove, CofaServe, Dashboard, Customer portal, ICON, URBA (when available) Work on new releases: translation, test, training, communication & operational launch Produce / translate and load content on Customer portal Report bugs & suggestions UX & UI (User Experience & User Interface) background (could be constituted internally) Minimum IT literacy Engage with users, promote Coface s USP, animate a community Understand project mode and show a sense of commitment Quality management and client research Dolby & Stereo (management of samples, incentivation, analysis of results, action planning) Ad hoc complementary research (e.g. Echo) Quality work streams Customer journey (animation, KPI) Testimonial & support complaint management (NB: a regulatory obligation) Process literacy (for quality improvement, customer journey and complaint management) Minimum understanding of client research (quantity / quality). Support to distribution Provide training material and/or train (sales, brokers, agents, partners ) Support sales animation (Hunting days, broker s events ) Support partnership development (white labels, EasyLiner tailoring) Procure print (brochures, stationary, gifts ) Competitor s intelligence, marketing plan Calculate market shares and conduct market research to identify market requirements for existing and future products, as well as current market conditions and competitor information. Update Competitors Overview Follow the market(s) evolutions and conduct sensible analyses to support decision making in the field of the offering/distribution strategy. Market segmentation and leads generation in collaboration with the Commercial department. Contribute to Group s competitors watch Marketing plan (align with Group Marketing, local management and plan actions) + follow-up Design & Material: Management of the compilation, layout, design and distribution of internal and external communication and newsletters Coordination of the production of print and promotional items for marketing purposes from concept and brief through to the delivery of finished material Management and co-ordination of content on the company web site Produce marketing material to support all distribution networks (direct sales, agents, brokers, and partners). This typically includes procedures, tutorials, sales pitches, Q&A training, broker on-boarding packs, branded material etc. Manage commercial lead generation using the methodology and the tools provided by Group marketing (database, campaigns, lead scoring, KPI). Lead Generation & Demand Creation Deploy Group lead generation campaigns, ensuring strong local adaptation and execution Design and roll out local lead generation initiatives targeting priority prospect segments Execute lead generation-driven events (owned or third-party), with a clear focus on data capture, prospect engagement, and pipeline creation (e.g. networking, activation stands, appointment setting) Ensure end-to-end lead management: tracking, nurturing, qualification, and handover to commercial teams Monitor and report on lead generation performance, including conversion metrics and contribution to pipeline.