Marketing Communications Manager ( Retail / Fashion , GCC )

Role Overview

Brand Strategy & Communication

• Develop and execute the brand’s marketing and communication strategy aligned with the company vision.
• Maintain consistent brand messaging and storytelling across all platforms.
• Plan seasonal campaigns aligned with collections, launches, and commercial objectives.
• Strengthen brand positioning across regional and international markets.
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Content Creation & Visual Direction

• Develop creative concepts for campaigns, launches, and ongoing brand content.
• Plan and manage monthly content calendars across all platforms.
• Define the visual direction for photo shoots, videos, and campaigns.
• Select and approve images and videos for publishing.
• Ensure all content reflects the premium and editorial identity of the brand.
• Work closely with photographers, videographers, stylists, and creative teams.
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Social Media Management

• Oversee and grow the brand’s presence across:
• Instagram
• TikTok
• Snapchat
• Pinterest
• Other emerging platforms
• Develop storytelling strategies adapted to each platform.
• Manage publishing schedules and content planning.
• Monitor audience engagement and brand consistency.
• Supervise influencer collaborations and partnerships.
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Agency Management & Advertising Oversight

• Act as the main point of contact between MANEL and external marketing agencies.
• Review and approve campaign strategies proposed by agencies.
• Provide creative direction and content concepts for advertising campaigns.
• Review ad creatives to ensure brand alignment and visual consistency.
• Monitor campaign performance through agency reports.
• Provide feedback and strategic direction to improve results.
• Ensure marketing activities remain aligned with brand priorities and budgets.
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Pr & Media Relations

• Build and maintain relationships with:
• Editors
• Stylists
• Influencers
• Media outlets
• Coordinate press communications and brand storytelling.
• Support media placements and brand visibility opportunities.
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Photoshoots & Campaign Management

• Plan and coordinate:
• Editorial shoots
• Campaign shoots
• Lookbooks
• Content production
• Develop creative briefs for each shoot.
• Manage casting, locations, and production teams.
• Ensure final deliverables meet brand standards.
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Events & Brand Activations

• Coordinate brand events, presentations, and fashion-related activations.
• Support fashion week participation and brand showcases.
• Ensure strong and consistent brand presentation at all events.
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Partnerships & Collaborations

• Identify collaboration opportunities aligned with brand positioning.
• Manage influencer and brand partnerships.
• Develop collaborative campaigns that strengthen brand visibility.
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Internal Coordination

• Work closely with:
• Design team
• Sales team
• Production team
• Align marketing activities with product launches and availability.
• Ensure departments remain synchronized on campaign timelines.
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Requirements

• Bachelor’s degree in Marketing, Communications, PR, or related field.
• Minimum 4–6 years of experience in fashion, luxury, or lifestyle brands.
• Strong experience in content creation, brand management, and campaign planning.
• Experience working with external marketing or PR agencies.
• Strong understanding of luxury branding and visual storytelling.
• Excellent communication and writing skills in English.
• French or Arabic is a strong advantage.
• Strong organizational and project management skills.
• Ability to manage multiple projects simultaneously.
• Strong visual judgment and attention to detail.
• Creative mindset with a strong aesthetic sense.
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Preferred Profile

• Experience working with luxury or premium fashion brands.
• Portfolio demonstrating campaigns, content direction, or visual storytelling.
• Experience coordinating photoshoots and creative productions.
• Understanding of fashion calendars and seasonal launches.
• Ability to supervise agencies and maintain brand consistency.
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What We Offer

• Opportunity to work with a growing international luxury fashion brand.
• Exposure to editorial campaigns, fashion productions, and global visibility.
• A creative and dynamic working environment.
• Strong involvement in shaping the future of the brand.
• Competitive salary package based on experience.