Marketing & Communications Lead Film Studios (SPA5-QPFS0031)
Skills
About This Role
Role Purpose
- Lead marketing and communications activities for the Film Studio asset to support leasing, partnerships, launch readiness, industry engagement, and overall market positioning.
- The role is responsible for shaping a strong B2B and industry-facing presence for the Film Studio while ensuring alignment with corporate brand standards, activation priorities, and commercial objectives.
- **Key Responsibilities*** Develop and execute integrated marketing and communications plans aligned with the Film Studio strategy, commercial priorities, and activation roadmap.
- Lead B2B and industry-facing positioning of the Film Studio as a destination for production, partnerships, and creative ecosystem growth.
- Coordinate marketing campaigns supporting leasing, partnerships, workshops, launch activities, and activation programs.
- Develop presentations, communication materials, marketing collateral, proposals, and digital content tailored to external partners and industry stakeholders.
- Manage social media coordination, digital presence, website-related content inputs, and communication channels in line with approved messaging.
- Support internal and external communication activities across activation phases, including launch communications and milestone announcements.
- Coordinate stakeholder engagement activities, promotional events, and industry visibility initiatives.
- Support branding alignment with corporate and asset-level standards, including approvals and messaging consistency.
- Monitor campaign performance, engagement metrics, lead generation support, and communication effectiveness.
- Coordinate with group communications, branding, and public affairs functions on approvals, media handling, and messaging requirements.
- Support media coordination, PR activities, and external communication requests in accordance with governance processes.
- Manage supplier coordination for creative, production, content, and marketing support services.
- Support launch campaigns, activation milestones, and public-facing announcements tied to commercial and operational readiness.
- Ensure consistency of messaging across commercial, operational, and stakeholder engagement initiatives.
- Contribute to ecosystem engagement by promoting workshops, partnerships, and industry development activities associated with the Film Studio.
Requirements
- Bachelor’s degree in Marketing, Communications, Media, or related field.
- 5–7 years of marketing and communications experience.
- Experience in entertainment, destination, cultural, B2B, or industry-facing marketing environments preferred.
Key Competencies* Marketing strategy
- Communications management
- Brand positioning
- Stakeholder engagement
- Content development
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