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Marketing Communications Director

Sherwin-Williams
Minneapolis, USA
Director
Onsite
Discovered 1 weeks ago

Full Job Posting

Qualifications

  • Minimum Requirements:
  • Must have a college degree or equivalent
  • Must have seven (7) years of Business to Business (B2B) segment marketing or communications leadership experience
  • Preferred Qualifications:
  • Have a Bachelor’s and/or Master’s Degree in a business or marketing field
  • Have five (5) years of management in industrial coatings segment marketing or communications
  • Travel up to 50% is required for this opportunity.

Responsibilities

  • Marketing Communications Strategy & Leadership
  • Develop and lead the overall General Industrial marketing communications strategy aligned with business objectives and growth priorities.
  • Establish communication priorities, annual plans, resource allocation strategies, and investment roadmaps.
  • Ensure alignment between segment growth strategies, product initiatives, customer engagement activities, and marketing communications programs.
  • Translate business objectives into integrated communication plans that support commercial growth and market leadership.
  • Team Leadership & Organizational Development
  • Lead and develop the Marketing Communications organization
  • Foster collaboration across segment communications, digital marketing, sales enablement, and customer engagement activities.
  • Build organizational capabilities in content strategy, digital communications, demand generation, analytics, and customer experience.
  • Coach and develop team members while creating succession and talent development plans.
  • Brand Governance & Messaging Excellence
  • Establish communication standards, messaging frameworks, visual identity guidelines, and content governance processes.
  • Ensure consistency and quality across all customer-facing and internal communications.
  • Maintain alignment of segment messaging, value propositions, and market positioning strategies.
  • Approve major marketing communication initiatives, campaigns, and strategic messaging.
  • Commercial Alignment & Sales Enablement
  • Partner with Segment Marketing, Product Management, Sales leadership, and Strategic Account Managers (SAMs) to support growth initiatives.
  • Ensure communication programs enable customer acquisition, account growth, specification influence, and commercial execution.
  • Align marketing communications investments with pipeline development and revenue objectives.
  • Support executive and strategic customer engagement initiatives.
  • Demand Generation & Digital Strategy Oversight
  • Provide strategic oversight of digital marketing, website management, CRM utilization, marketing automation, lead generation, and internal communication platforms.
  • Ensure effective alignment between content development and digital campaign execution.
  • Guide optimization of customer journeys, engagement strategies, lead management processes, and marketing technology investments.
  • Drive continuous improvement of digital capabilities and marketing effectiveness.
  • Trade Show & Customer Engagement Portfolio Leadership
  • Establish the overall trade show, conference, and customer event strategy for the General Industrial business.
  • Prioritize event investments based on strategic growth objectives and expected business impact.
  • Ensure alignment between trade shows, customer engagement activities, account development efforts, and demand generation initiatives.
  • Monitor event effectiveness and return on investment across all segments.
  • Performance Management & Business Impact
  • Establish and monitor key performance indicators for marketing communications activities.
  • Measure the effectiveness of content, campaigns, trade shows, digital engagement, and sales enablement programs.
  • Communicate performance results and business impact to executive leadership.
  • Drive a culture of continuous improvement, accountability, and results-based decision making.
  • Competencies & Skills Required:
  • Strategic Leadership:
  • Ability to develop and execute long-term communications strategies.
  • Strong business and commercial acumen.
  • Ability to align communications investments with growth objectives.
  • Marketing & Communications Expertise:
  • Deep expertise in Business to Business (B2B) marketing communications, branding, content strategy, and customer engagement.
  • Experience leading integrated communication programs across multiple channels and customer segments.
  • Commercial Orientation:
  • Strong understanding of demand generation, pipeline development, account growth, and sales enablement.
  • Ability to connect marketing activities to measurable business outcomes.
  • Leadership & Talent Development:
  • Proven ability to lead teams, coach employees, and build high-performing organizations.
  • Strong change management and organizational leadership skills.
  • Cross-Functional Influence:
  • Ability to collaborate effectively with Segment Marketing, Product Management, Sales, SAMs, IT, and executive leadership.
  • Strong communication and stakeholder management skills.

Preferred Qualifications

  • Have a Bachelor’s and/or Master’s Degree in a business or marketing field
  • Have five (5) years of management in industrial coatings segment marketing or communications
  • Travel up to 50% is required for this opportunity.

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