Marketing Associate

Role overview

Responsibilities

• Plan, create, schedule, and monitor email campaigns; manage SMS and WhatsApp campaigns.
• Write, edit, format, and publish blogs and marketing content.
• Support keyword research, on-page SEO, metadata, internal linking, and content optimization.
• Coordinate with sales, design, technology, partnerships, and other internal teams.
• Maintain marketing calendars, trackers, deadlines, files, databases, and campaign documentation; follow up on deliverables.
• Review campaign opens, clicks, conversions, website traffic, and lead activity; prepare basic reports and performance summaries.
• Assist with social media, landing pages, newsletters, and other initiatives as required.
• Research competitors, industry trends, keywords, and content opportunities.

Required skills and expectations

• Strong written English and understanding of digital marketing fundamentals.
• Working knowledge of email marketing platforms and CRM tools; basic understanding of SEO and content optimization.
• Ability to write clear, engaging blogs and marketing copy; comfortable with Excel/Google Sheets and reporting tools.
• Strong coordination, follow-up, attention to detail, and ability to manage multiple assignments and priorities.
• Able to learn new software quickly, work independently after clear instructions, meet deadlines, and communicate risks early.
• Willingness to accept feedback, apply it, and use good judgment about priorities and urgency.
• Comfortable coordinating across time zones with a U.S.-based team and occasionally adjusting hours for same-day business deadlines.

Experience

• One to three years in digital marketing, marketing coordination, content marketing, or a similar role is preferred.
• Hands-on experience with email marketing, SEO, blogs, CRM tools, or campaign management is strongly preferred.

Candidate profile