Marketing Associate, Digital

Position summary

Marketing strategy and program management

• Develop and implement acquisition campaigns across existing and new channels with the manager.
• Coordinate content, creative development, campaign setup and optimization, A/B testing, monitoring, and website updates with internal teams and external partners.
• Analyze campaigns and coordinate online and offline activity to optimize investments.
• Write, proofread, and edit website, advertising, and other marketing content.
• Partner with Marketing, UX, and Sales Management to optimize customer experience in campaign execution and fulfillment.
• Manage partnerships and support growth strategies, events, conferences, seminars, and educational programs.
• Maintain schedules and editorial calendars, prepare leadership updates, and develop social posts.

Reporting, analysis, and budget support

• Monitor, track, and report on campaigns; analyze large data sets to find optimization opportunities.
• Track business metrics and contribute to forecasting and reporting on consumer marketing results.
• Update budget notes and forecasts with the manager; process invoices and follow up with vendors as needed.

Skills and experience

• Requires 2–4 years of digital marketing experience.
• Requires experience in content development, copywriting, basic design, project management, and basic data analytics and reporting.
• Requires proficiency with Word, PowerPoint, Excel, Adobe Suite, and Canva.
• Advanced digital media and social media platform knowledge and media agency experience are preferred.
• WordPress experience is an asset; social media management, reporting, and CRM campaign development experience are also assets.
• Financial services experience is preferred; a bachelor's or graduate degree is an asset but not required.
• Requires communication, presentation, collaboration, critical-thinking, organizational, and time-management skills.

Working conditions

• Hybrid office environment, with three days per week in the office.

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