Marketing and Communication Director
Develop and execute marketing strategies, manage brand consistency, oversee digital marketing, and lead a team to enhance customer engagement and revenue growth.
Skills
About This Role
Overview
Leverage your abilities and join the dynamic team of a leading company specializing in the Retail industry in Saudi Arabia, Al Riyadh.
The Marketing & Communication Director is responsible for developing and executing the company's overall marketing, branding, communications, public relations, social media, and digital marketing strategies.
The role aims to strengthen brand positioning, drive customer engagement, increase market share, and support revenue growth across all retail channels.
The Director will lead the marketing team and collaborate closely with executive management, operations, merchandising, and external agencies to ensure a consistent and impactful brand presence.
Key Accountabilities
- Develop and execute the overall marketing and communication strategy aligned with business objectives.
- Lead brand management and ensure consistency across all channels.
- Oversee digital marketing activities including paid media, SEO/SEM, content marketing, email marketing, and performance marketing.
- Manage social media strategy, content, community engagement, and influencer partnerships.
- Develop and implement PR and media relations initiatives to enhance brand reputation.
- Plan and execute integrated marketing campaigns, promotions, and product launches.
- Monitor campaign performance, customer insights, and market trends to optimize results.
- Manage marketing budgets, external agencies, and internal teams.
- Provide regular reporting and strategic recommendations to senior leadership.
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