Marketing Analyst - Network Optimization

Role overview

Marketplace and marketing analytics

• Analyze customer behavior, traffic quality, offer engagement, and downstream outcomes.
• Monitor marketplace and funnel performance to find opportunities across customer experience, offer display, partner performance, and monetization.
• Support opportunity sizing and business-case development.
• Partner with analytics and data science teams to improve measurement quality, data reliability, and experimentation speed.
• Develop repeatable processes for testing, post-test analysis, and continuous optimization.

Test design and execution

• Maintain a prioritized test agenda covering network optimization, offer display, ranking, curation, pricing, eligibility, and related marketplace levers.
• Define hypotheses, test objectives, target populations, success metrics, and guardrail metrics.
• Help design A/B, holdout, multivariate, and other controlled experiments with Product, Engineering, Data Science, and business stakeholders.
• Coordinate setup, launch readiness, audience splits, documentation, timelines, and stakeholder communication.
• Track experiments from initial idea through implementation, launch, monitoring, analysis, and recommendation.

Test readouts and reporting

• Monitor experiments and summarize performance across key funnel and marketplace metrics.
• Prepare concise readouts describing methodology, results, limitations, learnings, and recommended next steps.
• Analyze impressions, click-through rate, conversion, click-to-funded rate, revenue, revenue per lead, revenue per click, and partner or network efficiency.
• Identify meaningful changes, anomalies, and opportunities requiring investigation or follow-up tests.
• Build and maintain recurring reports, dashboards, and scorecards for the test pipeline, experiment status, and business impact.
• Communicate findings to marketing, product, finance, operations, leadership, and technical and non-technical audiences.

Test agenda and stakeholder management

• Maintain a current pipeline of proposed, approved, in-flight, completed, and follow-up experiments.
• Manage meeting materials, action items, owners, dependencies, decisions, and timelines for the test agenda.
• Help prioritize tests by expected impact, confidence, reach, effort, strategic importance, and learning value.

About Gen

Salary

• Annual salary range is $95,000 to $120,000.

Requirements

• Ability to translate business questions and performance signals into testable hypotheses and experiment objectives.
• Ability to design controlled experiments, including A/B, holdout, and multivariate tests, in partnership with cross-functional teams.
• Analytical rigor, pragmatism, and attention to detail when executing and evaluating tests.
• Ability to analyze marketplace, funnel, conversion, and revenue performance and recommend optimization actions.
• Ability to communicate findings clearly to technical and non-technical audiences.