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About the Role
Market Research & Feasibility Consultant – Supermarket Project (Dubai) We are seeking an experienced Market Research & Feasibility Consultant to support the launch of a new flag.
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Overview
Market Research & Feasibility Consultant – Supermarket Project (Dubai)
We are seeking an experienced Market Research & Feasibility Consultant to support the launch of a new flagship supermarket in Dubai.
The project involves identifying and evaluating the most suitable location for a large-format supermarket investment.
The selected consultant will conduct detailed market analysis, competitor assessments, demographic studies, and site evaluations to help determine the optimal location before a significant capital investment is made.
• Engagement Type: Contract / Project-Based
- Duration: 3-6 months
- Scope of Work
- The consultant will be responsible for:
Market Analysis
- Identify high-potential residential communities in Dubai
- Analyze population density and population growth
- Evaluate household income levels and spending patterns
- Assess family demographics and community composition
- Review upcoming residential developments and future growth potential
Competitor Mapping
- Identify all major competitors within target catchment areas
- Analyze existing supermarkets, hypermarkets, and grocery stores
- Assess competitor strengths, weaknesses, pricing strategies, and store formats
- Map supermarket saturation levels by area
Site Selection
- Evaluate potential retail locations
- Assess accessibility and parking availability
- Analyze traffic and footfall patterns
- Review visibility, signage opportunities, and customer convenience
- Evaluate loading and logistics access
Financial Feasibility
- Estimate sales potential for each shortlisted location
- Assess rental costs and occupancy economics
- Prepare high-level revenue and profitability projections
- Estimate break-even sales requirements
Deliverables
- The final report should include:
- Top 10 recommended areas in Dubai
- Top 3 recommended locations with detailed justification
- Competitor analysis and maps
- Demographic analysis
- Population growth assessment
- Rental and real estate analysis
- Revenue potential estimates
- SWOT analysis for each shortlisted location
- Final recommendation and ranking
Ideal Candidate
- Candidates should have experience in one or more of the following:
- Supermarket or hypermarket operations
- Retail expansion and site selection
- FMCG market research
- Commercial real estate analysis
- Retail feasibility studies
- Business consulting
- UAE retail sector experience
Experience
with supermarket chains, grocery retail, or retail site selection in the UAE is highly preferred.
Experience
- working with or conducting projects related to:
- Large supermarket chains
- Hypermarkets
- Grocery retail businesses
- Retail real estate developers
- Commercial leasing and site selection
To Apply Please provide
- Relevant experience
- Similar projects completed
- Sample feasibility studies or reports (if available)
- Expected project fee
- Estimated timeline for completion
- The objective of this project is to identify the best location for a flagship supermarket in Dubai and provide a data-driven recommendation before proceeding with investment.
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