Marcom Strategic Planner, CEMEA
Role Overview
The Marcom Strategic Planner shapes market strategy and drives initiatives across the customer journey through Apple-owned and partner touchpoints.
The planner works with the market Geo Lead and Marketing and Sales peers, tracking business priorities, channel dynamics, regional partnerships, and sales priorities.
Key Skills for This Role
Full Job Posting
Marcom and CEMEA
Apple Marcom oversees consumer-facing marketing and the development and execution of communications across media and platforms.
Marcom CEMEA covers Central and Eastern Europe, the Middle East, and Africa, including localization, advertising, partner retail experience and communications, digital, video and motion graphics, and direct marketing.
The organization plans, localizes, conceptualizes, and implements communications for Apple products and services.
Role
The Marcom Strategic Planner shapes market strategy and drives initiatives across the customer journey through Apple-owned and partner touchpoints.
The planner works with the market Geo Lead and Marketing and Sales peers, tracking business priorities, channel dynamics, regional partnerships, and sales priorities.
Responsibilities
- Monitor local business, political, consumer, and marketplace dynamics and turn insights into actionable briefs for agency partners and internal creative teams.
- Contribute to customer-journey initiatives that grow Apple’s business and deepen brand connection with local audiences.
Minimum qualifications
- 12+ years of strategic delivery in marketing, in creative development, brand building, or business consulting.
- Track record leading strategic conversations with creatives, agency partners, and internal disciplines.
- Experience translating complex information into clear, compelling narratives for diverse stakeholders.
- Proven ability to build relationships, collaborate, and influence stakeholders across functions.
- Business-level English fluency for verbal and written communication.
Preferred qualifications
- Strong analytical skills to find patterns across sales, business, behavioral, and media data, plus knowledge of the CEMEA digital, social, and commerce landscape.
- Leadership skills to advocate for and guide strategy through a large cross-functional organization; collaborative approach that considers multiple perspectives.
- Commercial instincts and experience identifying and resolving research or business problems.
- Knowledge of digital-device sales channels, especially mobile phones, including carriers, e-commerce, retailers, or third-party stores.
- Strong writing, visual storytelling, and presentation skills.
- Considerable experience living and working in the CEMEA region is preferred.
Accessibility and inclusion
Apple states that it is committed to fair and equal treatment of applicants and will work with applicants to make reasonable accommodations.
Apple describes accessibility as a fundamental human right and says it aims to welcome diverse perspectives.
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