Marcom Strategic Planner, CEMEA
Role Overview
The Marcom Strategic Planner shapes market strategy and initiatives across the customer journey and Apple-owned and partner touchpoints.
The role aims to grow Apple’s business and deepen its connection with local audiences.
The planner works with the market Geo Lead and Marketing and Sales peers, tracking business priorities, channel dynamics, regional partnerships, and sales priorities.
Key Skills for This Role
Full Job Posting
Marcom and CEMEA
Apple Marcom oversees consumer-facing marketing and develops communications across media and platforms.
Marcom CEMEA covers Central and Eastern Europe, the Middle East, and Africa; its work includes localization, advertising, retail experience, communications, digital, video, motion graphics, and direct marketing.
The organization plans, localizes, conceptualizes, and implements product and services communications.
Role overview
The Marcom Strategic Planner shapes market strategy and initiatives across the customer journey and Apple-owned and partner touchpoints.
The role aims to grow Apple’s business and deepen its connection with local audiences.
The planner works with the market Geo Lead and Marketing and Sales peers, tracking business priorities, channel dynamics, regional partnerships, and sales priorities.
Key responsibilities
- Monitor local business, political, consumer, and marketplace dynamics and develop actionable insights.
- Translate insights into briefs for agency partners and internal creative teams.
- Lead strategic conversations with creative partners and internal disciplines and guide strategy through the organization.
Minimum qualifications
- 12+ years of strategic marketing delivery experience in creative development, brand building, or business consulting.
- Track record leading strategic conversations with creatives, agency partners, and internal disciplines.
- Experience synthesizing complex information into compelling narratives for diverse stakeholders.
- Proven relationship-building, collaboration, and influence across functions.
- Business-level spoken and written English.
Preferred qualifications
- Strong analytical skills and ability to identify patterns across sales, business, behavioral, and media data; knowledge of CEMEA digital, social, and commerce.
- Leadership skills to advocate for and guide strategy across a large cross-functional organization.
- Collaborative approach, commercial instincts, and experience identifying and resolving research or business problems.
- Knowledge of mobile-device sales channels such as carriers, e-commerce, retailers, or third-party stores.
- Considerable experience living and working in the CEMEA region.
- Strong writing, visual storytelling, and presentation skills are stated as required.
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