Manager, Texas Chicken Marketing EMEA

Employee Job Description

Job Summary

• EMEA Regional Marketing

• Work with RFD's, RFM's and Regional Marketing managers to analyze and forecast local sales information. Information to include transactions, product mix, LTO's, comparable/total sales and new store performance. Analysis extends to the annual global sales planning process.
• Design menu boards, including managing third party designers, competitive assessment, menu mix assessment, food photography, and profit maximization.
• Create marketing plans for entry into new countries to include competitive assessment, brand positioning, grand opening, consumer research and first year marketing plan.
• Develop annual marketing calendars for each country in conjunction with Franchisees and Regional marketing managers (LTO's, local store marketing, media planning, promotions, merchandising/POP, and public relations).
• Maintain relationship with Domestic marketing team to ensure brand consistency and leveraging of domestic programs where applicable.
• Maximize value of website(s) and social media to generate sales.
• Ensure all marketing communication vehicles create a consistent global brand image for Texas Chicken.
• Responsible for providing marketing direction and support to brand RFD's and RFM's and international franchisees in the areas of strategic marketing planning, brand building and brand awareness and value proposition.
• Assist with training and providing direction to all Regional Marketing Managers in conjunction with the RFD's.

• International Brand Communications

• Partner with International digital and creative agencies to ensure a unified and scalable content approach across social channels
• Develop high-impact content that is engaging and aligned with brand identity
• Collaborate with PR agency to ensure alignment on brand reputation and earned media efforts.
• Responsible for proactive community management efforts to ensure brand messaging is reinforced across all platforms.
• Coordinate with regional Marketing leaders to execute communication strategies.
• Utilize analytics tools to measure success and pinpoint opportunities for optimization across various platforms.

Position Requirements (Education, Qualifications, Experience)

• Bachelor’s degree in marketing, Business Administration, or related experience
• Ability to work on simultaneous initiatives.
• 7-10 years of experience in Marketing, Branding, Customer Service management, QSR store management or related role
• Experience in Restaurant or Retail Operations in Africa, Europe and The Middle East required.
• 3 + years of prior management experience with cross-functional teams
• You have previously managed multiple projects at a time, demonstrating an ability to prioritize responsibilities to meet deadlines quickly and effectively.
• You enjoy working in a fast-paced environment where responsibilities and projects will change at a moment’s notice; you are a problem solver.
• You must have a focused and constructive approach to new ideas and campaigns.
• Ability to travel 50% Internationally.

Competencies

• Problem solving—the individual identifies and resolves problems in a timely manner and gathers and analyzes information skillfully.
• Interpersonal Skills—the individual maintains confidentiality, remains open to others’ ideas and exhibits willingness to try new things.
• Oral communication—the individual speaks clearly and persuasively in positive or negative situations, demonstrates group presentation skills, and conducts meetings.
• Written Communication—the individual edits work for spelling and grammar, presents numerical data effectively and can read and interpret written information.
• Planning/organizing—the individual prioritizes and plans work activities, uses time efficiently and develops realistic action plans.
• Quality control—the individual demonstrates accuracy and thoroughness and monitors their own work to ensure quality.
• Adaptability—the individual adapts to changes in the work environment, manages competing demands, and can deal with frequent change, delays, or unexpected events.
• Dependability—the individual is consistently at work and on time, follows instructions, responds to management direction, and solicits feedback to improve performance.
• Safety and security—the individual actively promotes and personally observes safety and security procedures and uses equipment and materials properly.

Physical Requirements