Manager - Regional Cultural Program
Skills
About This Role
Overview
Qiddiya is Saudi Arabia's future capital of entertainment, sports, and culture — a 360 km² mega-project just outside Riyadh.
From F1-grade racetracks and theme parks to stadiums and performance venues, we're creating a destination like no other.
This is more than a project — it's a national transformation.
As construction accelerates, we're hiring ambitious talent to help shape it.
If you're driven by scale, impact, and the chance to build something iconic from the ground up — Qiddiya is calling
Role Purpose
Lead the planning, coordination, and delivery of regional cultural programming, ensuring representation of Saudi regions through authentic, engaging, and high-quality cultural experiences aligned with overall programming objectives.
Program Planning & Delivery
- Develop, produce, deliver, and manage detailed programming plans for all regional pavilions, aligned with the overall programming calendar
- Structure daily and seasonal schedules across regions to ensure diversity, balance, and continuous visitor engagement
- Coordinate delivery of performances, demonstrations, and experiences across regional zones
Cultural Representation & Content Development
- Curate authentic regional content in collaboration with regional entities and cultural stakeholders
- Ensure consistency in quality, storytelling, and visitor experience across all regional pavilions
- Define program requirements, themes, and cultural narratives for each region
Stakeholder & Government Coordination
- Manage relationships with regional representatives, government entities, and cultural institutions
- Coordinate participation, logistics, and readiness of all regional contributors
- Ensure alignment with stakeholder expectations and cultural objectives
Operational Integration & Readiness
- Coordinate with Operations, FM, and Asset teams to ensure readiness of all regional spaces
- Ensure program feasibility, scheduling, and capacity planning across pavilions
- Support setup, rehearsals, and live delivery across all regions
Performance & Continuous Improvement
- Monitor visitor engagement and attendance across regional programs
- Identify underperforming areas and implement improvements
- Ensure consistent delivery standards across all regional experiences
- Drive financial performance of regional programs through program planning, development, and delivery
- Work with Commercial to identify and develop revenue opportunities that support program financial sustainability
- Maintain strong knowledge of and relationships with regional cultural organizations and stakeholders
- Establish and manage relationships with relevant regional and international cultural entities and aligned programs/events
Key Success Metrics
- Participation of regional stakeholders
- Visitor engagement across regional pavilions
- Quality and authenticity of representation
- Delivery of regional program budget in line with approved targets
Required Skills & Competencies
- Strong understanding of Saudi regional culture and heritage
- Stakeholder coordination and relationship management
- Event/program delivery capability
- Cultural sensitivity and attention to detail
- Strong cross-functional collaboration skills across programming, commercial, marketing, and ecosystem teams
- Ability to balance cultural integrity with commercial objectives and outcomes
Requirements
- 6-10 years of experience, with a strong background in cultural programming, event management, or heritage-related initiatives
- Proven experience working with regional cultural programs, heritage initiatives, or community-based cultural activities
- Strong understanding of Saudi regional cultures, traditions, and heritage diversity
- Experience ensuring authentic representation and cultural accuracy across multiple contributors
- Demonstrated experience managing multiple stakeholders, including:
- Government entities
- Regional representatives
- Cultural institutions
- Ability to coordinate and align diverse stakeholders with varying expectations and requirements
- Experience working within structured or government-led environments is preferred
- Proven experience in planning and delivering multi-activity or multi-location programs
- Ability to manage parallel program streams across different zones or locations
- Experience translating high-level programming plans into detailed schedules and execution plans
- Experience working closely with operations teams to ensure program feasibility and delivery
- Understanding of site logistics, capacity management, and event constraints
- Ability to support delivery in live, fast-paced environments
- Experience in large-scale cultural festivals, national events, or destination programming
- Exposure to multi-regional or multi-cultural program environments
- Experience in pre-opening or activation phases is an advantage
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