Manager, Product Marketing Games Developer

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages.

Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

• Develop the positioning statement for key developer product launches. What is the value of the core game services we offer to game development partners and game studios? How do we stack up to competitor capabilities? How does this launch tie back to our brand differentiators?
• Build marketing strategy for developer product launches. Pull together business goals, games studio team needs, and the developer product teams to align on the value propositions of our game services.
• Assess upcoming developer product and feature launches to identify bigger stories or position multiple product launches in a clear way for our development partners, and tie those launches back to the broader Netflix Games value proposition.
• Understand the needs of the game developer audience to identify market opportunities and competitive differentiators; synthesize and socialize these market opportunities.
• Work with product and comms partners to clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g. adoption of features like Achievements, Leaderboards, etc.).
• Partner with Content Design and Technical Writers to ensure coherent, consistent language and narrative between the developer product features and any off-service messaging.
• 7+ years of experience in Marketing or related fields with an emphasis on product marketing or developer marketing
• Preferred developer product marketing experience in a gaming or entertainment company
• Experience partnering with product development teams to make insight-informed decisions that impact developers
• Proven ability to galvanize and influence teams and partners across departments at all levels with ability to work across both highly technical and highly creative teams.
• Strong project management skills
• Experience in developing developer messaging, positioning, and targeting, and in handling multi-country product launches
• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment
• Respect, understanding and enthusiasm for Netflix culture

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams.

We approach diversity and inclusion seriously and thoughtfully.

We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.