Manager - Product Management
Role Overview
Destination Experience Insights (DXI) is a product suite for destination marketing organizations, bringing together data, insights, and workflows to improve marketing and internal operations.
The Manager, Product Management leads strategy, roadmap, packaging, and execution for Granicus Destinations data products.
The role defines customer value across Destination Experience Cloud and CRM, including product-led growth, monetization, upgrades, and expansion.
The role is customer-oriented and partners with UX, engineering, product marketing, sales, customer success, and business stakeholders.
Key Skills for This Role
Full Job Posting
About Granicus
Granicus provides cloud-based digital solutions for government communications, websites, meeting and agenda management, records management, and digital services.
The company serves government agencies and residents across the United States, United Kingdom, Australia, New Zealand, and Canada.
Job Summary
Destination Experience Insights (DXI) is a product suite for destination marketing organizations, bringing together data, insights, and workflows to improve marketing and internal operations.
The Manager, Product Management leads strategy, roadmap, packaging, and execution for Granicus Destinations data products.
The role defines customer value across Destination Experience Cloud and CRM, including product-led growth, monetization, upgrades, and expansion.
The role is customer-oriented and partners with UX, engineering, product marketing, sales, customer success, and business stakeholders.
Responsibilities
- Own portfolio outcomes including revenue growth, retention, adoption, and customer expansion.
- Understand destination customers' goals, workflows, operating models, data needs, and backend processes; engage customers and prospects to guide and validate the roadmap.
- Lead and develop product managers, product owners, and data analysts.
- Define DXI AI product strategy and partner with engineering, data, and UX on AI-powered analytics and natural-language experiences.
- Drive packaging, monetization, bundling, premium offerings, cross-sell, upgrades, and expansion opportunities.
- Align cross-functional senior stakeholders and conduct market, competitive, and customer analysis.
- Set success metrics spanning adoption, engagement, customer value, operational impact, expansion, retention, and revenue.
- Present strategy, roadmap, tradeoffs, and outcomes to executive and cross-functional audiences; help define long-term investment priorities.
Experience and Qualifications
- 10+ years of experience in B2B SaaS and/or data and insights products, preferably in product management or similar customer-oriented roles.
- Demonstrated success in externally facing product roles involving customer engagement and go-to-market readiness.
- Strong communication and storytelling skills, including leading executive and customer-facing discussions.
- The description begins a qualification about experience driving pricing strategy, but the source text ends before the requirement is complete.
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